Subject: NNBA News & Entrepreneurs ~ Copy Writing Formula ~ State of Nursing 2024

President's Corner

June 15, 2024

Dear Nurses,

There are four main reasons for the rise in nurses’ careers converging with entrepreneurship. For most nurses, it is a mixture of the four reasons in varying degrees. They are: Creativity - nurses are interested in improving on the status quo, creating new ways, processes or programs. Control - nurses want more control over how good ideas are implemented. They want to be their own boss and have control over their schedules, allowing for flexibility on their own terms. Challenge - nurses want to maximize their potential, solve problems, delve into new undertakings and achieve a certain level of success. And, Cash - nurses don’t want to be restricted financially.

Consider the role entrepreneurship could play in designing your future by joining the NNBA and attending our annual signature conference. Learn from the experts, and gain massive value from industry leaders and successful nurse entrepreneurs who have blazed trails in healthcare entrepreneurship. Be sure to check out our exhibitors below, more nurse entrepreneurs!

We are 40 Days away from the NNBA 2024 Conference! Be sure you have made your hotel reservations, because the cut-off date is July 2nd. After that, the room rates increase almost $100 each day. Take advantage of NNBA’s exclusive hotel rates here. This is the dedicated webpage for the NNBA is available for attendees to book their hotel rooms. View this link to a PDF letting you know of surrounding fun attractions, and entertainment.

Featured Article Highlights

Reading Copy Writing Formula will take you at least 15 minutes, but it is well worth your time. The first featured article below is more like a tutorial and is packed full of valuable information about copywriting. In every business I have been involved with during the past 34 years, I have written and published a newsletter. If I knew this information earlier on, I know my copywriting would have been better!

Americans health depends on the well-being of our healthcare workforce. Nurses make up the largest portion of that workforce. Keith Carlson’s article The State of the Nursing Workforce gleans nurses’ responses from Vivian Health’s recent survey. He highlights several factors that have become more prominent post COVID. For these reasons and more, if employers, administrators, and legislators are not listening and effecting change for nurses, perhaps the better option for nurses is to go from being employees to being entrepreneurs.

I’m placing this as the last featured article below because I wanted it to follow the information you would read in the State of Nursing 2024 article. For some reason, in a service business, there is often an expectation to be available for your clients at any hour of the day. Charging More For After Hours Work not only provides creative pricing strategies, it stresses clear communication with customers and identifies important boundaries aligned with the company’s values. This is helpful to keep in mind as we design and grow our business.

Important Conference News

The Nurse Entrepreneurship & Career Alternatives Conference is an educational, and professional development event that awards up to 15 eligible contact hours. You will be empowered by surrounding yourself with savvy nurse business owners with diverse backgrounds, passions and pursuits.

Join us July 25-27, in Orlando, Florida!

Conference HOTEL Information

Save on your hotel room with the NNBA Group Discount! July 25th – 27th. This hotel is ideally located just 10 minutes from Walt Disney World®. Minutes from some of Florida’s finest golf fairways and there is an outdoor pool, fitness center, free made-to-order breakfast, and a complimentary evening reception! Make it a vacation by adding days before or after! Hotel rooms are limited, so early registration is advised. This is the dedicated webpage for the NNBA is available for attendees to book their hotel rooms. Here is a link to a PDF letting you know of surrounding fun.

Stay Connected

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Nurses often say that NNBA’s conference on entrepreneurship is the most transformative and valuable conference they’ve ever attended. The NNBA is Nurses Bridge to Business, whether you’re a nurse entrepreneur, an aspiring nurse entrepreneur, a seasoned nurse, or a recent graduate embarking on your nursing career, know that the NNBA welcomes all who dare to dream, innovate, and create.

Unconventionally yours,



© Michelle Podlesni 2024 All Rights Reserved. This newsletter may not be

reproduced in any form, whole or in part without the author's permission.

Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income,

have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:

Featured Articles

Copy Writing Formula



Because only rookies write from scratch…

We’ve pulled together every single copywriting formula we’ve ever seen to create the ultimate guide – the most complete handbook – to copywriting formulas. This one post will help you write all your copy faster and with greater likelihood of success. You should be using copywriting formulas whenever you write anything. They eliminate the guesswork that makes a lot of bad copy bad copy.

They will help you face the Blank White Page without cowering. They’ll help you generate A/B test ideas faster. They’ll help you pinpoint what’s going wrong in a button… in a headline… or even in a video script.

Read More

The State of Nursing 2024

Daily Nurse – Keith Carlson

The nursing profession is a multifaceted group that works in a variety of clinical and non-clinical roles. As the largest segment of the healthcare workforce, the state of the nursing profession has a significant impact on the state of healthcare as a whole. Assessing where nurses find themselves provides insight into what’s going well and what could improve in the world of working health professionals.

Vivian Health’s Healthcare Workforce Report for 2024 is one such glimpse into the state of the nursing workforce, and its observations are worth noting and learning from.

The Tipping Point?

In Vivian’s report, healthcare professionals’ attitudes about their careers and well-being is examined in detail based on responses from 863 individuals. With an aging population and the end of the emergent aspects of the pandemic, those who work in healthcare are assessing where they find themselves in this new chapter. The authors of the study introduce it thus:

Read More

Charging More for After Hours Work


Anyone who has worked in client services knows there’s often an expectation to be available for your clients at any hour of the day, no questions asked.

Having spent many years in PR and communications, I once internalized this norm. I thought that serving clients effectively required being hyper-responsive and available at all times, even if I was over capacity and not doing my best work.

So, when I set out to start my own PR firm that exclusively serves child- and family-focused organizations, I knew I didn’t want that life for my team, my clients, or myself. I wanted to be able to care for myself and my team so we could show up as our best selves for our clients and community.

As I was getting Forthright Advising off the ground five years ago, I tried to reimagine a model of client services that worked both for our employees and our clients — a model where happy, healthy teammates have balance.

Read More

In this pre-conference workshop, you will learn:

  • How nurses are uniquely equipped to use their nursing expertise as an entrepreneur in the gig economy

  • Identify benefits of starting your nurse owned business as an add-on to part-time or full-time employment

  • Explore the top 10 ways nurses can translate their expertise into a side hustle

Additionally, our exhibitors are nurse entrepreneurs and business owners where you can visit, learn about their business and take advantage of their latest offerings!

Thanks and be sure to visit with NNBA 2024

Exhibitors and Nurse Business Owners

The NNBA is the #1 trusted resource of helping nurses succeed in business. We have been in the business of educating and empowering nurses through entrepreneurial models for the past 39 years. Over the years, we've had thousands of testimonies on the transformative quality of being a member and attending our annual educational conference on nurse entrepreneurship. Nurses make great business owners!

Share all the information in this newsletter with other Nurses! Participate in delivering the message that nurses make great business owners, leaders and mentors! Click on the buttons below and thank you!

NNBA News - Volume 24; Number 6.5

Michelle DeLizio Podlesni - Editorial Director -

Lou Podlesni - Digital Editions Director -