Subject: NNBA News ~ Do You Have Your Plan B? ~ 5 Branding Tips ~ Website Help

President's Corner
June 15, 2019
Dear Nurses,

Do You Have Your Plan B? Critical factors are negatively impacting our profession today. Emotional strain, ever-new technology demands, and chronic understaffing are the main reasons many of our nurse colleagues are leaving the profession. Nurses have such valuable education and experience; don’t leave, instead, realign and reinvent!

Discover how your critical thinking skills and diverse experiences as a nurse translate into high-demand professions and emerging business opportunities. The NNBA’s annual educational conference on entrepreneurship will share decades of successful nurse entrepreneur’s best practices, insider information, and wisdom into one weekend. Take this opportunity to surround yourself with savvy nurse business owners with diverse backgrounds, passions, and pursuits. See the full agenda and hotel info here:  We look forward to seeing your there!

Currently, 48 million people in the US are over 65, and in 2060, it is estimated that 98 million people will be over the age of 65. That’s one out of every four people! The need for eldercare services is outpacing the services available, and that makes it a great area for nurses interested in their own business. We have three excellent nurse experts and business owners providing information on elder care and home care at this year’s conference. Stella Nsong, The Hidden Fortune in Home and Community Based Eldercare, Elais Ponton, Homecare Agency Startup: Survive and Thrive and Cheryl Peltekis, Roadmap to a Six Figure Consulting Business. In addition, we have a new sponsor this year, RAL Academy, who will share information on Residential Assisted Living.

Have you wanted to learn how to become a TED speaker? Donna Cardillo’s, RN, MA, CSP®, FAAN preconference How to Create a Profitable Speaking and Retreat Business will share that and more!  
Are you interested in additional income from teaching? Then join Louise Jakubik’s, PhD, RN-BC, CSP® preconference Launching Your Nursing Education Business.

Entries are coming in to NNBA’s 5th Annual Shark Tank Competition! Is it your year to pitch from the stage? Click here to read all about this informative and fun event.

We get so many requests for help with websites that I am pleased to announce Action Navigation as NNBA’s preferred provider of website services. Stowe Spivey of Action Navigation Systems outlined what many of us feel in our first article, You Need a Website But Don’t Know Where to Start. Contact information is included in the article. Marketing is so important and here are 5 Brand Marketing Tips Every Brand Can Learn From the NBA. Enjoy our final article and know It’s Never too Late to Start a Brilliant Career. After your brilliant career in traditional nursing, perhaps this will inspire encore entrepreneurship!

Unconventionally yours,

© Michelle Podlesni 2019 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Articles of Interest
You Want a Website But Don’t Know Where to Start

Action Navigation
5 Brand Marketing Tips Every Brand Can Learn From the NBA

Entrepreneur Magazine
Its Never Too Late To Start a Brilliant Career

Wall Street Journal
You’ve worked long hours to nurture an idea from light bulb stage to ready-to-go stage. Most everything is in place and you realize you need a website. What is involved in building a web site? Should you create it yourself or outsource it? Should you build a web app or a web site and what’s the difference?

If you’re like most small businesses, the above description feels familiar. Understanding what you offer is second nature but websites is a somewhat foreign concept and you wonder if you should attempt to learn how to build a website. It’s not in your scope of knowledge but you’re smart, you could do this right?
The love for sports is global, but the ability that the National Basketball Association has shown in growing into such a global force cannot be attributed solely to the fact that people love the sport. It has a lot more to do with some serious marketing brilliance on the part of the NBA.

The NFL may still have the upper hand in the numbers for general season income and attendance, but with the growth trends in the NBA in the last decade, it is little wonder they have the NFL looking over their shoulders

The NBA has positioned itself for global dominance and there is no reason you cannot steal a page from their book.
In 1980, I was 25 and hadn’t yet bloomed. This hit home one night while I was working as a security guard in San Jose, Calif. Just after dark, as I started my perimeter patrol of a fenced rent-a-truck yard, I heard barking from the lumber yard next door. I swung my flashlight around and came face-to-face with my counterpart on the other side of the fence: a guard dog. The implication was sobering. I was a Stanford graduate, and my professional peer was a Rottweiler.

In a few months, Steve Jobs, also 25 at the time, would take Apple public, change the computer industry and become fabulously rich. I, on the other hand, was poor and stuck. 
Save $100 on the NNBA Conference by becoming a member now. NNBA membership is $169 annually. So many benefits and high ROI.
About the NNBA
The National Nurses in Business Association, the vanguard of the nurse entrepreneurship movement, provides education, support, empowerment and opportunities for nurses in business since 1985. Thousands of nurses over the past 34 years have benefited from membership in the NNBA and launched successful businesses. The NNBA is the #1 Nurse Business Owner Network and serves collectively as The Voice of Nurse Entrepreneurship. Learn about joining the NNBA by clicking here.
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NNBA News - Volume 19; Number 6.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
Hilda Johnson - Advertising -
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