Subject: NNBA News ~ 2021 Social Media Predictions ~ Call for Speakers ~ Tips for Home Health Nurses

President's Corner
December 15, 2020
Dear Nurses,

As speaker proposals come in for NNBA's 2021 Virtual Conference, I’m reflecting on the hundreds of comments made by nurses about the #NNBA2020 Conference. Seeing and hearing all the nursing business information, practical evidence, and opportunities, rekindles our passion and reminds us of what we love about nursing. We believe in nurse business owners and helping nurses succeed in business by providing a wealth of information on entrepreneurship and emerging business trends for nurses. Here is the information and link for #NNBA2021 Call for Speakers: Please note the deadline is January 15, 2021.

In our Articles of Interest below:
NNBA Featured Expert Anthony Watson, RN, is a veteran of the United States Air Force, business owner, and inventor. Anthony knows first-hand how COVID-19 affects Home Health Nursing, and he has great Tips to Stay Safe as a Home Health Care Nurse in a Pandemic. Be sure to check out his ad below for more details on his product invention. I will be interviewing Anthony in the new year, because there is much more to this story. He will also share with us about his company, ACE Healthy Product’s ability to respond to COVID-19 with testing and vaccinations.

While I know we all wish we had a crystal ball to predict the future, our second article of interest comes close. Social Media Marketing Trends for 2021: Predictions from the Pros provides insight for your social media marketing plans for the new year.

Is it time to reassess your brand and the effectiveness of your marketing position? Why Positioning Is More Important Than Ever communicates the importance of cutting through the noise, and fostering deeper customer connections by having the confidence to take a position.

If you are interested in starting your new year with the how-to information, and resources to leverage your nursing knowledge and take your career in exciting new directions, our NNBA2020 Conference Special Offer is available until New Year’s Eve! Learn more by clicking on the link, and you will have 45 days access to the content. And if you're looking for a last minute gift idea, check out these inspirational cards and posters from Donna Cardillo. 

Nurses, in the true spirit of the holiday season, the NNBA extends our sincerest appreciation in recognition of the many contributions you have made during this unprecedented time. Your courage, compassion, and connection are felt around the world.

Wishing you a joyous Holiday Season and a New Year filled with peace and prosperity.

Unconventionally yours,

© Michelle Podlesni 2020 All Rights Reserved. This newsletter may not be 
reproduced in any form, whole or in part without the author’s permission.
Are you a member of the NNBA Nurses in Business Community? If you want to create additional streams of income, have increased marketability and a competitive advantage in the business of healthcare you can click here to JOIN:
Articles of Interest
Tips to Stay Safe as a Home Health Care Nurse in a Pandemic

NNBA Featured Expert
Social Media Marketing Trends 2021

Social Media Examiner
Why Positioning Is More Important Than Ever

Entrepreneur Magazine
Home health care nurses encounter a lot when they go out to see patients in their homes. With this job, there are certain risks that a nurse takes on. With an ongoing pandemic, there are additional risks. Having contracted COVID-19, I have first- hand knowledge of this risk. Experiencing COVID-19 was as scary as it was painful and agonizing. Here are some ways that a home health care nurse can stay safe while seeing patients.

Follow CDC and Public Health Guidance for COVID-19

Due to the ongoing pandemic, it’s more important than ever to follow public health and CDC guidance when it comes to protecting against and preventing the spread of COVID-19. These guidelines include:
  • Not working when sick with a fever or respiratory illness.
Read More
Want to tap into the latest social media marketing changes? Looking for expert insight to help you get your marketing plans on the right track?

In this article, 10 top marketing experts share their predictions to help you prepare your social media marketing plans for the coming year.

#1: SEO Drives Organic Instagram Visibility
When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels.

In November 2020, it was officially announced that Instagram would become more search-friendly. Now, without the use of hashtags, if you search for a keyword in the search bar, relevant videos, profiles, and posts should populate.
There was a great book published back in 2001 called Positioning by Al Ries and Jack Trout. It emphasized the importance and impact of companies taking a unique position in the market, albeit through now outdated examples. The principles of this idea have gotten lost over the years, and the time is ripe to bring the concept back.

Positioning isn't lost at a product level, where product management teams are perpetually seeking new ways to differentiate their offering with new features, but positioning at a company-level is much less prevalent. Take, for example, financial institutions. There may be a small group of organizations that have a unique position in the market, but most banks and credit unions share the same set of core messages. We're trustworthy. We're community-focused. We're people-focused. And oh
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NNBA News - Volume 20; Number 12.5
Michelle DeLizio Podlesni - Editorial Director -
Lou Podlesni - Digital Editions Director -
Bloom Service Group, LLC, P.O. Box 777951, Henderson, NV 89052, United States
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