Subject: Building a Business That Fits Your Life—Not the Other Way Around

Time is running out! Early bird pricing for the NNBA 2025 Conference ends on 5/17! Don’t miss your chance to lock in the lowest rate and save big on the event that could change the future of your career.

May 1st, 2025

Celebrate 40 years of excellence with the NNBA! For four decades, we've been at the forefront of empowering nurses through cutting-edge entrepreneurial models. Thousands of testimonials speak to the life-changing impact of our membership and the unparalleled value of our annual conference on nurse entrepreneurship.

Join us in this milestone year and take your career to new heights!

Your Vision, Your Rules: Building a Business That

Aligns with What Matters Most

This week’s live session was all about resetting your vision and redefining your goals as a nurse entrepreneur.


We explored questions like:

  • What’s your biggest goal—and does any part of it feel out of reach

  • Where have you felt stuck, and how did you navigate through it?

  • Are you super clear on your values?

  • Are those values driving your business—or are you following someone else’s vision?

When you're no longer following a roadmap and you become the one steering the ship, things get real. The strategy is yours to build. The decisions are yours to make. And that can feel both empowering and overwhelming.


The takeaway? You don’t need all the answers—just clarity on what matters most to you and a plan that honors it.


▶️ Watch the replay here or by subscribing to our Youtube by clicking the link below. and catch us live every Tuesday as we provide actionable steps, coaching, tips, and Q&A to help you start (or grow) your company with clarity and confidence! A group or subscribe on YouTube.


📧 Want to be a guest? Email casey@nursesbusiness.com

Your Conference Game Plan: How to Choose the Right Speakers & Pre-Conferences

Not sure where to start when it comes to choosing your sessions at the NNBA 2025 Conference? Here are a few simple tips:


💡 Know your stage.
If you're just getting started or still in the idea phase, look for sessions that cover topics like business basics, branding, getting legal, or building your first offer. These are designed to help you build a solid foundation and avoid common startup pitfalls.


A few great picks for newer entrepreneurs:

  • “Working Full-Time and Growing Your Business” with Damion Jenkins

  • “Rx for Efficiency: Time Management Strategies” with Lorie Brown

  • Pre-Conference: “Jump Starting Your Nursing Education Business” with Louise Jakubik

If you've already launched your business and are looking to scale, systematize, or diversify your income, focus on sessions about marketing, automation, partnerships, or scaling strategies. These will help you grow with more intention and efficiency.

Consider these sessions if you’re further along:

  • “How Lead Magnets Drive Sales” with Teresa Sanderson

  • “Unlocking Passive and Affiliate Income Streams” with Emily Knife

  • Pre-Conference: “Building Consulting Packages that Convert” with Nena Hart


Pro Tip: Mix it up! You might learn something new from a speaker outside your niche—or revisit a “beginner” topic with a fresh perspective.


🗓️ Take a look at the full schedule and mark the sessions that align with your current season of business—and the one you’re stepping into next.

A Note From Nena

Hi Nurses,


Lately, I’ve been taking some intentional time to reflect—not just on my businesses, but on what really matters in my life right now. Like many of you, I wear a lot of hats: mom, business owner, student, nurse… and the truth is, it’s easy to get caught up in the pace of doing and forget to ask if what we’re building still aligns with how we want to live.


I’ve found myself coming back to this simple question: Do my businesses work for my life—or am I working for my business?


That shift in perspective has helped me refocus my values and start making decisions that support not just growth, but sustainability and joy.


That’s why I’m especially excited about this year’s NNBA Conference. Every session, conversation, and connection is designed to help you step back, reflect, and realign your business with your life—not the other way around. Whether you’re starting fresh or scaling up, this is your chance to refocus with purpose.


I’m so thankful for the opportunity to grow alongside such an incredible group of nurses—and I can’t wait to see the clarity, confidence, and empowerment we all walk away with after this year’s conference.


With Gratitude,


Nena Hart

Member Event Spotlights

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✅ Full Training & Support – No business experience? No problem. We provide everything you need to succeed. 

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Book discovery call: 

You're Invited!

Looking to boost your income, expand your opportunities, and stand out in the healthcare business? Now’s the perfect time to join the NNBA! As a member, you’ll gain access to exclusive resources, powerful networking, and expert support—all designed for nurse entrepreneurs. Plus, enjoy $100 off conference pricing! Click below for more information.

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"The NNBA remains dedicated to promoting nurses’ professional autonomy, growth, and prosperity through relationship building and education. Together, we honor our legacy by continuing to foster a dynamic community of like-minded professionals, eager to evolve, educate, and lead. Whether you’re just starting your journey or are already a seasoned nurse entrepreneur, the NNBA is here to help you connect with others, gain knowledge, and flourish—because the strength of our community lies in the experience, knowledge, and passion we share." Nena Hart, The Self Employed Nurse