Subject: Your Global New North Update: Plus Women in Exporting Virtual Forum

Access Global Trade Tools, Mentors and Networks
Learn how you can benefit from the United States-Mexico-Canada Agreement (USMCA) and gain the tools, skills and networks to build an export strategy via the inaugural Virtual Women's Global Trade Empowerment Forum.

Are you a business woman from a small to medium-sized, export ready company in Aerospace & Defense, Automotive, Education, Design & Construction, Healthcare, IT or Energy? If so, you have a unique opportunity to strengthen your industry network, meet potential partners, work with a mentor and connect with U.S. government trade experts as part of our Virtual Forum + Industry-Focused Activities Program.

Virtual Forum + Industry Focused Activities
Participate in each of the following six 60-90 minute virtual sessions:
July 28: USMCA and the Future of Trade in North America
Aug. 11: Financing the Deal
Aug. 25: Thriving in Digital Trade
Sept. 1: Changes in Customs & Rules of Origin
Sept.10: Legal Strategies
Sept. 22: Protecting your IP
  • Dive deeper into the day’s topics during 30 minute facilitated break-out discussions, along with U.S., Canadian and Mexican firms in your industry, immediately following the virtual sessions on Financing, Digital Trade, Customs and Legal Strategies.
  • Schedule virtual 1-on-1 meetings between July 28 - Sept. 22 with: 1. Buyers + potential partners from Canada and Mexico or  2. U.S. Government trade experts and in-country industry specialists
  • Work with a mentor to create a USMCA strategic market expansion plan, both for new and experienced exporters, that will highlight key topics and takeaways from the Forum series.
If you are not quite ready to connect with potential buyers or create sales strategies for Mexico or Canada, we invite you to register for just the free six-part Virtual Forum to learn valuable tips and gain confidence for the next step in your global sales journey.
MWEP Announces 
Virtual ExporTech Training

Strategic Growth Through Exporting

Regardless of where your company is today, ExporTech™ takes you to the next strategic level. Build your customized, strategic export expansion plan with data, best practices, and a repeatable, results-proven process focused on ROI, execution, and minimal risk.
The ExporTech™ process: 
  • Join a carefully selected group of up to eight non-competitive manufacturers where you identify your gaps and hurdles to expansion and develop your customized export plan to dramatically drive growth.
  • Your executive team gains access to real-world experts, individualized coaching to develop your export growth plan emulating best practices of highly successful exporters. Everyone on the ExporTech team brings years of manufacturing export experience.
  • Identifies your knowledge gaps and drives improvements with best practice global strategies and tactics.
  • Fully develops your value proposition and strengthens your market differentiators.
  • Identifies countries with the least risk and greatest return on investment potential utilizing a customized market research scorecard.
  • Builds your sales channel strategy, competitive pricing in-country strategy (often companies can double their prices and command it), marketing plan, three-year P & L with clear breakeven and profitability, and your action plan for execution.
  • Vets your final plan with real-world manufacturing exporters.
  • Delivered in partnership with the Wisconsin Economic Development Corp (WEDC) integrating all available Wisconsin ExporTech graduate offers, grants (over $25,000), and scholarships for plan implementation.
  • Implementation is key. WMEP sticks with you as you drive for measurable ROI and business results. 
Get Results with ExporTech™!
Wisconsin’s program leads the nation in business results and has been named “Best in Nation” by the U.S. Department of Commerce. This is the only program nationwide to graduate Governor’s Award winners, US Department of Commerce President’s “E” Award and “E STAR” winners for year-over-year revenue increases. Nearly 200 Wisconsin manufacturers have graduated from the program, each averaging close to $1 million in new export sales.
For more information, contact:
Roxanne Baumann - Director of Global Engagement-WMEP        
Is your company foreign owned? 

Were you recently purchased by foreign ownership? 

New North and WEDC would like to learn more about about your business and your experience of locating and/or investing in Wisconsin and the New North region. Your responses will be kept confidential and only used in aggregate to inform our organizations on how to improve and understand your Foreign Direct Investment  experience in Wisconsin. 

Please answer our brief questionnaire: 

Check into the U.S. with SelectUSA’s 
Investor Guide! 
The Investment Checklist from RSM will help walk you through key questions and practical steps most businesses need to consider when investing in the United States. #InvestInTheUS
On US Commercial Services
For U.S. companies that produce goods or services for #export, U.S. Commercial Service is authorized to reduce user fees and services by up to 100 percent for U.S. small and medium-sized enterprises and economic development organizations, and by up to 50 percent for large U.S. companies. Reduced fees will be provided until September 30, 2020. Learn more about our virtual and non-virtual services:
New North Covid-19 Resources & Updates

Industry Specific Reopening Guidelines from WEDC

With input from national and state health and industry experts and in partnership with the Wisconsin Department of Health Services, the Wisconsin Department of Agriculture, Trade and Consumer Protection, the Wisconsin Department of Tourism and our regional economic development partners, WEDC has compiled a series of industry-specific documents to help you get back to business while taking the necessary precautions to maximize safety. Following these guidelines will help us all get Wisconsin’s economy back on track.

You are encouraged to bookmark this page and check back regularly for updates to guidelines and the addition of new industry documents.

On behalf of WEDC, DWD, UW Oshkosh Center for Customized Research & Services, the New North and our local partners, we have now completed a third round of surveys on the impacts of the coronavirus pandemic. Results of the first three rounds of survey can be found here:  


EXIM wants to assure our customers that we will work with you to address the problems you may face as a result of COVID-19. More information can be found on our online fact sheet:

  • Waivers
  • Deadline Extensions
  • Streamlined Processing
  • Flexibility

Get an International Trade Expert on your side today!

Contact the Global New North Trade Consultant, Shirley Malski to receive FREE export readiness assessments, export counseling, and a connection to the region's broader export resources.
Still not sure if exporting is for you?

Schedule a Complimentary Export Assessment with Shirley Malski - 
Shirley has 25 years industry experience including 15+ years with Chrysler Corporation, Oshkosh Corporation and Bemis Company. She has brought her experience to the New North region and works to support businesses as they enter or expand their export activity.
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