I was asked an important question
from someone who had just started
using Google's Adwords - pay per
click advertising program and was
struggling through a few issues
that I'm sure, if you've tried pay
per click marketing, you've
struggled through yourself at some
point (at least I know I have.)

Although the answer to this question
is specific to Google, the
foundation principle carries over
to everything in your business, so
today you get a double wammy. A way
to reduce your lead cost via pay
per click marketing and a way to
improve your overall marketing
result.

Enough rambling for now though . . .

The question:

"I've just started using pay per
click marketing and although I've
gotten over 90,000 exposures of my ad
I've only had about 100 people click
my link and only a very few actually
converted to leads. What can I do
to improve the situation?"

The answer:

The main issue here is one of
targeting.

What makes pay per click marketing
a powerful and revolutionary way to
get exposure for your business is
the fact that anyone can pick it up
and have a worldwide reach in less
than an hour.

Thinking about this is exciting. You
immediately get to play in the
league with the big boys in an
incredibly low risk environment where
you only pay for successful result -
successful clicks.

Pay per click marketing is one of
those things that takes a small
amount of time to get into and
understand, but much longer to
master. Most fall short of their
goals not because the media doesn't
work, but rather because they give
up too soon.

To get high converting long term and
competition proof exposure in this
arena will take some time, but it
ain't tough. It's more mechanical
and a mind game than anything else.

It's simply a matter of getting rid of
ads that don't work the way you want
and adding new ones that do. So it's
a constant process of testing.

You're always finding and testing
new keywords and getting rid of low
performing ones.

It works like Darwin's "Survival
of the fittest"

Only those ads and keywords that
perform well stay, the others you
kill off.

So what tends to get people stuck is
they start and their results aren't as
they expected and they get frustrated
and also falsely think they've
exhausted all possible keywords so
they take the situation at hand as
"this is as good as it gets" and
either continue to overpay for traffic
or give up.

I'll tell you this . . .

I've been at pay per click for a long
time and to this day I have well over
180,000 exposures per day in my own
campaign and regularly generate cheap
leads, but every single day I add some
more to test and get rid of low performers.

There's more opportunity out there than
you know, but to make it work it does
require some elbow grease. You gotta
work at it for a while, and ruthlessly
get rid of low performers knowing that
there are new and better keywords out
there.

So, I'd continue to do my research and
add new keywords while continually
getting rid of losers. What this also
implies is that you must track.

Further . . .

Once you get the knack of it the same
principles apply to all your lead
generation efforts, but above all
else you've got to use a little elbow
grease and keep at it.


>>> This Video is a GREAT Place to
Start With Learning the Psychology.

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"Fear Terminators..."

~Ola & Shola | The M!L.M Brothers ~
Co-Founders, myEmpirePRO.com

         

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