I've been asked many times for tips on how to get traffic and leads.

Here are a few simple tips you can use right now to get immediate traffic and leads, so dig in and pay close attention.

Basically when you're out there in the cold hard world of the internet you have two choices when it comes to traffic - Paid and Free.

Most people choose free, not a bad choice. It works, but you must have patience and apply significant elbow grease to see traffic flow consistently.

What makes it a bad choice for many of those who choose this path is that free takes time. People in general have no patience.

They get started, and about week #3, they lose steam, and by week five they're rationalizing to themselves why their J.O.B isn't so bad. And soon after, well, we all know what happens . . .

I'm a daily positive reinforcement type of guy. I need to see results daily to stay excited, especially in new projects, and so I tend to start my traffic generation for new businesses on a paid advertising platform simply because it buys me speed and relieves me of long term personal effort.

What people don't get about paid traffic is, it's NOT just one group, there are actually two types of paid traffic that MUST be dealt with differently, and if you want immediate traffic and leads now, read on to discover how . . .

Type #1: Fixed Cost Marketing - Meaning you pay in one lump sum for the exposure you get, and regardless of result you paid and the money is gone.

An example of this type of paid media would be a newsletter ad. The strategy for "fixed cost" paid advertising is to milk it for all it's worth.

You've already paid so it's now your obligation to do everything humanly possible to get Maximum results. That's why when you do newsletter marketing you always choose solo ads and create curiosity provoking short ads that get tons of clicks.

Type #2: "Performance Based Marketing" - Meaning you only pay for performance. Only after your prospect does something do you pay.

A perfect example of this is, Pay Per Click Marketing, you only pay when someone clicks on your stuff.

The strategy for success in this scenario is the exact opposite of the "fixed cost" scenario. Since you're only paying for performance you want to qualify your leads as highly as possible before they take the action you must pay for.

In that way you reduce your marketing expense and only pay for high "return on investment" actions.

It's important to know the difference, and here's why . . .

The next time you pay for advertising in an effort to get Immediate Traffic Now you want to first ask yourself "is it a fixed cost ad or a performance based ad?" And adjust your strategy accordingly.

You do this and now you have taken the first step to playing like the big boys.

>>> Here... Basics of How We Drive Traffic