My Million Dollar Peeps! Hope you’re all doing well and business is booming!
Wow, a lot of great emails and questions in response to yesterday’s message. See, it underscores my iceberg theory. When a few of you express concern about something, 99% of the time it represents only a small segment that we see and a giant number of you are experiencing the same, we just don’t see if because you don’t engage us, so you “remain beneath the surface.”
I’m including the majority of yesterday’s message towards the bottom of this message so you can read, digest, and learn the material/message.
In response to many of your questions, there will ALWAYS be problems, concerns, issues - the need to “put out fires,” etc. it goes hand in glove. This is why you NEED to make margin so you can fund infrastructure that literally layers and protects you - keeps you away from being easily accessible to particular people, problems, and issues.
I know many of you might disagree with me, and we could argue the merit to what I’m saying, but unless you personally want to be a perpetual operator, always wanting to be on the front line, being involved in every issue, then no, I’m right, you need to structure your business so you have particular people, processes and procedures in place to cover your butt.
Not only do you need to protect and insulate yourself for legal and liability related purposes, but you NEED to protect and preserve your time - LITERALLY!! If you’re so accessible that everyone and every issue “touches” you, you’re going to lose your mind and slow your ability to scale. You’re too busy chasing your tail versus working on building the asset!
Even with what I do in help many of you, if I picked up the phone or responded to all our emails my efforts would slow to an absolute crawl! I’d never get anything done! And you need to be the same way.
TRUST ME, I get it, when you’re small, you are the touch point - for everything. I get it! Been there, seen that, done that. It’s a balancing act - investing in people, building the relationships, cultivating the work, etc., but in time, you have to add people and processes to separate you from certain touch points so you’re protected in terms of liability and personal/family time.
Hey, we’re all good and generous people. We want to help people - our employees, customers, vendors, everyone. But that doesn’t mean we’re made to be suckers or door mats. We can’t unduly expose ourself to liability, nor can we expose ourselves to be taken advantage of. Think concentric circles. As you gain in size, wealth, market share, as you diversify into other verticals, your circles and direct touch points NEED to tighten.
In regard to the insurance and legal issues I shared with you yesterday and again today down below, our processes were so tight and our evidence was so strong we’ve been able to COMPLETELY flip the script and go on offensive.
Just today we “gun decked” that attorney’s office - completely have them cornered - trapped in their own actions - damned if they do, damned if they don’t. They either drop everything, or if they proceed, the trap is set and the hunter becomes the prey - totally awesome!
How is this possible? We deployed the right strategies, have the right people who executed properly, so when someone sought ill will, so scam our client-provider, they only trapped and exposed themselves, and now I get to systematically break them down, expose them, and counter sue. It’s awesome!
The first two images I share below illustrate how when you know HOW to fight, and you fight the right way, you're able to turn the table on insurance companies who are offering you 30 pieces of silver and hoping you will just shut up and walk away.
You'll notice in the first email message from 3/13/26, the insurance company is offering our client-provider $23,742. I rejected it. Then, on 3/13/26, they increased the offering by almost $20,000 to $43,000 which most people would have jumped at. However, because I know their "play" and tactics, I rejected that second offer and am pushing aggressively for much more.
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