Subject: Practice Success

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November 10, 2023
Dear Friend,

How many "chiefs" can fit inside a C-suite?

That's the subject of Monday's blog post, Does Your Medical Group Need a CBSO? You can follow the link to read the post online, or just keep reading.

If everyone's in charge, no one's in charge.

I don't know if you've noticed the same thing, but at about the time that cooks became chefs, the role of a business’s chief executive officer blossomed into a “C-Suite” replete with a chief this and chief that.

According to a story I saw online, some former chiefs, to be precise, chief digital officers, bemoan the fact that hardly anyone wants to have a chief digital officer anymore. To be truthful, I didn't even know that there was such a thing as a chief digital officer.

Apparently, the people who think they're in charge of the digital world distinguish the digital world from the information world and abhor being lower on an org chart than the chief information officer, another role that hardly warrants being called a chief anything.

Ask yourself this: How many people should actually report directly to your organization’s chief executive officer? At what point does the chief executive officer become so bogged down with direct reports that his or her role becomes impossible?

Business life within a large medical group boils down to structure. Leadership roles within an organization should be supported, not burdened. This is doubly true if your group's chief executive is also a practicing physician.

I’ve noticed that an org chart with a cacophony of chief this’s and that’s looks sort of like a capsized cargo ship: a large upside down hull with a few smokestacks beneath it. If everyone's in the C-suite, well, no one really is.

The structure of your medical group's business should follow its strategy. Unless your strategy is bloated management, I suggest that you carefully structure leadership roles and restrict the number of your CEO’s direct reports.

Otherwise, just like on one of those Food Network shows, there will be far too many “chefs” (i.e., chiefs) in the kitchen. ‘’Yes chef!”, “yes chef!”, and “yes chef!” doesn’t even make good TV.
Wednesday - It’s National Kickback Day! (Sort of like Groundhog Day, But More Expensive) - Medical Group Minute

Watch the video here, or just keep reading below for a slightly polished transcript:

Sometimes, I think it’s Groundhog Day. No, not the Punxsutawney Phil kind, but the Bill Murray movie kind, you know, when things keep repeating themselves over and over and over again. Like stupid kickback schemes.

Even so, I'm not tired writing about them because, obviously, if physicians keep doing this crap, there's a real need for what really amounts to a public service announcement.

So, let's start with my recommendation that you keep two things in mind:

First is a shorthand definition of the federal Anti-Kickback Statute (“AKS”), a criminal law. It prohibits offering, paying, soliciting, or receiving remuneration to induce referrals of items or services covered by Medicare and other federally funded programs. Remuneration is a broad concept – it can be made directly or indirectly, overtly or covertly, in cash or in kind.

Second, are a few lines from the epic poem Marmion by Sir Walter Scott:

Oh, what a tangled web we weave
when first we practice to deceive!

In fact, if every physician simply remembered those two points, the Department of Justice would probably have to lay off a few hundred lawyers. (Just think of the joy that would bring you.)

Let’s illustrate the importance of those two points by way of the story of New York physician, Klaus Peter Rentrop, M.D., who perhaps didn’t read about the AKS and who perhaps skipped taking an English literature class.

In mid-September 2023, the U.S. Attorney’s Office for the Southern District of New York announced that it settled a civil fraud lawsuit against Dr. Rentrop. and his medical practice Gramercy Cardiac Diagnostic Services P.C. (“Gramercy Cardiac”) for paying millions of dollars in kickbacks to physicians and their practices for patient referrals.

In connection with the settlement, Dr. Rentrop and Gramercy Cardiac admitted:
  • From 2010 through 2021, Gramercy Cardiac, at Dr. Rentrop’s direction, entered into rental agreements (the “Rental Agreements”) with more than 130 physicians and medical practices (the “Rental Practices”) under which Gramercy Cardiac leased a portion of the other practice’s office space, usually one or two exam rooms for certain days or hours each month. Gramercy Cardiac paid a total of more than $11 million to the Rental Practices pursuant to the Rental Agreements.
  • From 2010 through 2021, Gramercy Cardiac, at Dr. Rentrop’s direction, entered into independent contractor agreements (the “Independent Contractor Agreements”) with more than 50 cardiologists (the “Gramercy-Contracted Cardiologists”) or their medical practices.
  • Gramercy Cardiac sent the Gramercy-Contracted Cardiologists to the rented office space one or more times each month to see patients who were referred for an assessment by the healthcare providers at the Rental Practice. The Gramercy-Contracted Cardiologists in turn referred these patients to Gramercy Cardiac to undergo diagnostic tests and procedures, such as PET and SPECT scans.
  • Gramercy Cardiac paid many of the Gramercy-Contracted Cardiologists a flat fee for each diagnostic test or procedure which the cardiologist referred to Gramercy Cardiac provided that the patient received the test or procedure at a Gramercy Cardiac location. These “per procedure” fees were the only compensation Gramercy Cardiac provided to the Gramercy-Contracted Cardiologists.
  • Certain versions of Independent Contractor Agreements stated that the Gramercy-Contracted Cardiologist was to be paid not for the referrals to Gramercy Cardiac, but rather for the “[a]dministration and supervision” of the PET and SPECT scans to be performed at Gramercy Cardiac. However, in many cases, the Gramercy-Contracted Cardiologists did not, in fact, administer and supervise the PET and SPECT scans and were nonetheless paid by Gramercy Cardiac based solely on the number of tests and procedures referred.
  • At the time the Rental Agreements were executed, it was understood that the Rental Practices would refer their patients to the Gramercy-Contracted Cardiologists. Indeed, Gramercy Cardiac calculated the number of hours per month that Gramercy Cardiac leased the office space based on the volume of expected patient referrals.
  • Gramercy Cardiac calculated its return on investment from its Rental Agreements — which it internally referred to as the “efficiency” of the Rental Agreements — by comparing the revenue Gramercy Cardiac generated from the patient referrals to the payments it made to the Rental Practice.
  • When a Rental Agreement’s return on investment fell below the minimum threshold, Gramercy Cardiac, at Dr. Rentrop’s direction, would often refuse to pay the Rental Practice the amounts due under the Rental Agreement. In addition, at Dr. Rentrop’s direction, Gramercy Cardiac physician liaisons advised Rental Practice physicians that if the volume of referrals to Gramercy-Contracted Cardiologists did not increase, rent would be decreased, or the Rental Agreement would be terminated. Gramercy Cardiac terminated a number of Rental Agreements because the return on investment through patient referrals was too low.
  • When negotiating or re-negotiating the monthly rental payment to be made under a Rental Agreement, Gramercy Cardiac took into account the expected or historic return on investment based on the volume of patient referrals generated from the Rental Practice.
  • The rental fees paid by Gramercy Cardiac under the Rental Agreements were in excess of fair market value for at least some Rental Agreements.
And what will the settlement cost Dr. Rentrop and his practice?
  1. They’ll pay $4,510,678 to the United States government and, in regard to state claims, $1,989,362 to the State of New York, for a total of $6.5 million.
  2. As a form of security for the payments, Dr. Rentrop and Gramercy Cardiac entered into a Consent Judgment in the amount of $64,416,515, which may be enforced if they do not pay the required $6.5 million.
  3. Dr. Rentrop agreed to relinquish his ownership and control over Gramercy Cardiac by the end of 2023, and will pay a portion of the proceeds of any sale of the practice to the United States.
  4. He’s also indefinitely barred from working for any entity that bills federal healthcare programs, and has entered into a Voluntary Exclusion Agreement with HHS-OIG which prohibits him from, among other things, participating in Medicare, Medicaid, or other federal healthcare programs for five years.
Here’s an easy way of remembering what it appears Dr. Rentrop didn’t get. Don’t wait! Print out the following in credit card size and keep it in your wallet for frequent and easy reference:
Listen to the podcast here, or just keep reading for the transcript.

The bizarre story of the JetBlue flight attendant who, after an altercation with a passenger, made a profanity-laden speech over the plane's intercom, grabbed beer from the galley, opened the plane's door and slid down the emergency evacuation chute, just got even more strange:  He's become a web sensation, lauded by other self-absorbed losers for his refusal to take it any more.

Many medical groups have their own, physician versions of the flight attendant, prone at any moment to go off on a patient, nurse or colleague.   I guaranty you that no one of sane mind will think it's funny.

Your relationship with the hospital, your exclusive contract, your group's referrals and your group's standing in the larger community will be put at risk.

What are you doing now to prevent this potential situation from blowing up your practice?  What is your back up plan in the event that your preventive action fails?
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Books and Publications
We all hear, and most of us say, that the pace of change in healthcare is quickening. That means that the pace of required decision-making is increasing, too. Unless, that is, you want to take the “default” route. That’s the one is which you let someone else make the decisions that impact you; you’re just along for the ride. Of course, playing a bit part in scripting your own future isn’t the smart route to stardom. But despite your own best intentions, perhaps it’s your medical group’s governance structure that’s holding you back.
In fact, it’s very likely that the problem is systemic. The Medical Group Governance Matrix introduces a simple four-quadrant diagnostic tool to help you find out. It then shows you how to use that tool to build your better, more profitable future. Get your free copy Free.
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3. Book me to speak to your group or organization. I’ve spoken at dozens of medical group, healthcare organization, university-sponsored, and private events on many topics such as The Impending Death of Hospitals, the strategic use of OIG Advisory Opinions, medical group governance, and succeeding at negotiations. For more information about a custom presentation for you, drop us a line

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