Subject: Hi Friend

Hi Friend,

Steve James starts his £100 to £5000 challenge this Saturday.

For the 3rd time this year, he's going to try and turn a small bank into a massive £5000.

Once you're done, you're going to withdraw it and start again!

Don't miss out because it starts this weekend.

Your Personal Invite Link for: friend@example.com

Kindest Regards
Lewis Carnegie