HeyFriend,

What we are noticing is ...

Most people building online are chasing traffic.

More clicks.
More views.
More followers.

But here’s the uncomfortable truth:

Traffic comes and goes.
Platforms change.
Algorithms don’t care about your plans.

What does matter, and compounds over time, is data.

Who your audience is.
What they engage with.
What they struggle with.
And how you stay connected after the click.

I’ve just published a blog post that breaks this down clearly — without hype or buzzwords

 Data Is the True Currency of the Online Economy

If you’re serious about building something sustainable (not just chasing the next spike of traffic), this is a foundational read.

Have a read, and if it sparks a thought or question, I’d love to hear what stood out for you.

Stay aware...

~Maria

P.S. You don’t own traffic - here’s what you should own instead