Friend,

What do you think is the biggest threat to your school's success?

Hint: It isn't the economy, and it ain't the school down the street, either.

Give up?

It's attrition, otherwise known as your drop out rate. All serious instructors and
school owners know retention is a BIG DEAL.

If you're like a lot of schools right now, keeping students is getting harder and
harder.

You have to keep your attrition down if you want to survive. Letting your students
know you care about them is the best way I know to do this.

(Note: Locking students into long-term iron-clad contracts only prolongs their
agony when they decide you no longer care and stop coming to class. I have
nothing against using contracts because I use them myself. But, fixing the core
issue - perceived indifference from their instructor - is the real way to keep them
in class.)

I have a great tool for keeping students in class. It saves me tons of time and
money and works like a charm for maintaining a "high-touch" relationship with
my clients.

It's not free, but in the long run it's cheaper than doing things the old-fashioned
way, and a lot faster and more fun, too.

Read this article to find out more:

http://martialartsbusinessdaily.com/1852/sending-cards-retention-system/


Until next time,


Mike Massie
Author, "Small Dojo Big Profits"
Blog: http://martialartsbusinessdaily.com/
Business Manual: http://www.small-dojo-big-profits.com/
Coaching: http://www.starting-a-martial-arts-school.com/
Social Network: http://www.masainetwork.com/
Summer Camp Manual: http://startingasummerdaycamp.com/
Twitter: http://twitter.com/mabizdaily
Facebook: http://www.facebook.com/michael.massie1

P.S.: Here's some recent feedback on our business materials...

"I think your stuff is great, it is almost to good to share
but I am going to anyway. Thanks."

Sensei Robert Taylor
Sidekick Karate
China Grove, NC

P.S.S.: Check out the just released Guide to Facebook Marketing
here:

http://martialartsbusinessdaily.com/facebook

P.S.S.S.: I am inundated with requests for "free" advice these
days. and unfortunately I am simply too busy to give away my
valuable time for free.

If you want to get some coaching but don't want to pay an arm and
a leg for it, consider joining the SAMAS website:

http://www.starting-a-martial-arts-school.com


You will also get 30 days of email consulting when you purchase the
Small Dojo Big Profits manual. Those are the two best ways to get
access to me if you need coaching.

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© Copyright 2010 M.A.S.A.I. LLC. All rights reserved.


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