Subject: What's Missing From Your Dojo?

Friend,

If I asked you, right now, "What's missing from your dojo?" 

...how would you respond?

Would you say you needed more students?

More equipment?

More space?

More classes?

More programs?

More profit?

That all might be true, depending on your situation. But in each case, there's one thing you can add to your dojo that will allow you to get more of every single item I mentioned in that list.

And that, my friend, is more staff. Or rather, I should say the right staff.

I know I should probably start out the New Year talking about fitness, and how you should be offering fitness classes right now to attract all the so-called "resolutionists" into your school...

...but unfortunately, there's only so much you can do by yourself. And at some point in your business, you're going to get burned out doing everything yourself.

I know, because I've been there. A thriving dojo of 150 - 200 students is going to require that you teach 20 to 30 classes a week to handle all those students, depending on class attendance and the size of your training floor.

Add to that all the admin and marketing work you have to do to keep your business going, and it's easy to see how burnout is lurking right around the corner.

Yes, there are things you can do to set up your business so you don't have to work so hard. For example, in my second school I set it up so I only had to teach four nights a week, and so I only had to work 25 hours a week in the dojo.

Which is fine if you want to do everything yourself. But, eventually you're going to want some help, even if your school is set up to be incredibly efficient. 

So for the next few weeks, I'm going to be talking about the acquisition, care, and feeding of staff members in your school. If you're struggling with staffing issues, or tired of trying to do everything on your own, you'll definitely want to tune in to the emails I'll be sending out over the coming weeks.

Until next time,

Mike Massie
MartialArtsBusinessDaily.com

P.S. - I've run schools both ways, with a lot of staff and with minimal staff. Both approaches have their pros and cons. I'll start this series out by talking about what those pros and cons are, so you'll know what you're getting yourself into before you decide to head in either direction.
MD Marketing LLC, PO Box 682, Dripping Springs, Texas 78620, United States
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