| Friend,
It's funny how a little knowledge and experience can change your perspective on things.
When I started out as a school owner, I was told that November and December were slow months, so I shouldn't even waste any money on marketing during that time of year.
Then one year I said, "Screw it, I'm just going to market my ass off in November and December and see what happens."
That December I enrolled just as many students as I normally did in any given month.
The same thing is happening for my coaching clients in Martial Arts Business U. Many of them are seeing record numbers this month... in December no less!
And a lot of that has to do with what I talk about in this article:
And yet,
Until next time,
Mike Massie MartialArtsBusinessDaily.com
Quick-start Guide to My Books and Resources: - Looking for a list of books and resources I've written? Click here! - Need business coaching to grow your dojo? Click here…
P.S. - TL;DR version of that article is you need to market all the time, all year long, treating each month just like the rest. Why? So you don't lose the momentum you build up in your marketing during those months when you market harder. Once you lose that momentum, it's harder to crank your marketing back up again and get the same results. So, just keep it going all year long to avoid seasonal slumps.
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