Friend,

Mike Massie from Martial Arts Business Daily here, reaching out to let you know about my "UTTER MADNESS" Black Friday sale.

If you've followed me for any length of time, you know I rarely run sales on my products.

The most recent time I ran a sale was during the pandemic lockdowns. Prior to that I think the last sale I ran was ten years prior when my son was born.

But for the last month or so I've been working on my new online bookstore featuring all my books in ebook and paperback formats at prices that are lower than what you'll get on Amazon.

As part of the marketing for the new bookstore, I created an offer for a Facebook ad campaign that is absolutely killer. After I set it up, it occurred to me that I should probably share that offer with my long-time subscribers and existing customers.

So, for Black Friday week* only, you can get every ebook currently available in the bookstore for 50% off!

That's $55.95 worth of ebooks for just $27.97, including all the following titles:

• Small Dojo Big Profits (this book normally sells for $39, so the value of the entire deal is actually more like $80 or $90, but I'm too lazy to do the actual math*)

• Small Dojo Success Secrets (the Cliff Notes version of Small Dojo Big Profits)

• The Profit-Boosting Principles for Martial Art Schools (this is the follow-up to Small Dojo Big Profits, and it's the one book in this series that I think is an essential read for school owners)

• Martial Art School Staff and Leadership Team Training (a must-read before you hire staff for your studio)

• Martial Arts Character Education Lesson Plans for Children (this "mat chat guide" is my most popular, best-selling book on Amazon)

• Martial Art School Business Growth Strategies (this book is 240+ pages of high-level info on how to grow your enrollment that goes way beyond the usual "marketing, sales, retention, charge more" stuff you usually hear)

• Direct Response Marketing for Martial Art School Owners (if you're not getting 40-50 qualified leads and inquiries each month, this book reveals why and how to get them)

• How to Teach Martial Arts Using a Rotating Curriculum (my most polarizing book—read it and find out how to easily teach large groups of multiple ranks in the same classroom)

• How to Teach Introductory Lessons That Sell Memberships (if you can't get students to commit after their intro lessons, this book will show you how to fix your intro process and enroll more students)

Yep, you get the entire library—all nine books—for just $27.97, this week only.