| Friend,
I hear this at least once a month.
"Mike, I wasn't going to buy your stuff because it looks so... 'markety.' But my friend kept telling me how great it was so I took a chance. Glad I did, this stuff is great."
Or something to that effect.
Now, personally I don't think my marketing is that over the top. However, I also know there are a lot of people who think any sort of aggressive marketing (or even non-aggressive marketing) is of the devil.
So, is marketing evil?
Some would say yes, or at least that it turns people off (which is why companies like Apple and Coca-Cola spend very little money on it, right?)*
But if it is evil, then what in the world would you do instead to get new students? And does that stuff even work?
If you're curious about my answers to these questions, check out this link for more on the topic of the "evils" of marketing a martial art school, and the perils of the "alternative" approach:
Until next time,
Mike Massie MartialArtsBusinessDaily.com
Quick-start Guide to My Books and Resources: - Looking for a list of books and resources I've written? Click here! - Need business coaching to grow your dojo? Click here…
P.S. - *I'm being sarcastic about Coke and Apple, obviously. Apple spent $1.8 BILLION on ads in the fiscal year ending in 2015. What's really interesting though is they spent $10 billion on R&D this year. Maybe that's how they stay ahead of the rest of the gadget sellers out there. Just something to think about when it comes to your own continuing education as a martial arts instructor. But, that's an email for another day.
|
