1 Then Jesus spoke to the multitudes and to his disciples, 2 saying, “The scribes and the Pharisees sat on Moses’ seat. 3 All things therefore whatever they tell you to observe, observe and do, but don’t do their works; for they say, and don’t do. 4 For they bind heavy burdens that are grievous to be borne, and lay them on men’s shoulders; but they themselves will not lift a finger to help them. 5 But all their works they do to be seen by men. They make their phylacteries broad, enlarge the fringes of their garments, 6 and love the place of honor at feasts, the best seats in the synagogues, 7 the salutations in the marketplaces, and to be called ‘Rabbi, Rabbi’ by men. 8 But don’t you be called ‘Rabbi,’ for one is your teacher, the Christ, and all of you are brothers. 9 Call no man on the earth your father, for one is your Father, he who is in heaven. 10 Neither be called masters, for one is your master, the Christ. 11 But he who is greatest among you will be your servant. 12 Whoever exalts himself will be humbled, and whoever humbles himself will be exalted."

Matthew 23:1-12 - World English Bible

Do as I say, not as I do. Jesus charged the Pharisees with this attitude. In Matthew's gospel, the Lord spoke in extremes to clarify his position from that of his religious adversaries; like many of his time, he painted his enemies as caricatures. Not every Pharisee accentuated his dress or climbed the social ladder or strut his ego in public for effect, only to bask in the glory of his title (23:7-8). It was true that the Pharisees and scribes were experts in the Law and their rulings held sway even among the Jewish Christians in Matthew's audience; after all, they sat in the "seat of Moses," the leader's chair found at the head of the congregation in the synagogue. But, Jesus' critique ran deeper than words contradicted by actions. He wanted his community to be marked by humility. No one should seek ambition for its own sake, but be willing to serve. Titles like "Teacher" or "Father" (not only a title denoting family ties, but a recognition of social prominence) or "Sir" ("Lord" in the polite sense) were just that, titles. Leadership gave them substance. And, for Jesus, leadership was rooted in service and example. Do as I say, because I am willing to do it.

How have you led with humility and by example?