Issue #2 23 December 2002 Dear Friend, Ken Silver here again. I know you won't be reading much email at the moment with the Holidays coming up in a couple of days. But I wanted to tell you about a Gift I'm giving you as a subscriber to this newsletter! So I'll make this short and to the point. My new, days-old Honest Lotto Club at http://www.honestlottoclub.com is absolutely racing ahead. I honestly didn't think that launching such a major project just a week away from Xmas Day would fly as well as it has. But it has, and I'm more surprised than anyone. So I quickly wanted to tell you what's coming up for you when you join as an Honest Lotto Club Member (yes, I'm working every day without rest just for you): Free Website! ^^^^^^^^^^^^^ Join my Honest Lotto Club, and I'll give you a no-cost, promotional website! You get it already set up with powerful Keywords and Meta Tags especially written for high placement in most Search Engines. Because producing a proper website to refer others to the Honest Lotto Club is one of the biggest barriers to your success, I'm providing it set up for you, ready-to-go. And yes - at no cost to you to run either! All part of your many Membership benefits. You don't need to do a thing...I'll even add your affiliate ID so you can get a potential sale every time someone clicks on it. If you're a Member already, just click on "Free Website" in the Member's website area to claim yours. It's quite simple and quick to do: http://www.honestlottoclub.com/members Motivation Made Easy ^^^^^^^^^^^^^^^^^^^^ What about the New Year coming? Will you achieve what you want? Over and over again, I've found the most successful people in any business exhibit two main traits: 1) A strong goal or dream 2) Enthusiasm Do you have a strong desire to achieve a goal and the enthusiasm to complete it in the coming year? One of my motivations for the Honest Lotto Club is to provide ordinary wage-earners with a passive income stream for life. To unclutter them from their boring day jobs. To allow them finally to do whatever their desires ask of them. One personal goal (I have dozens!) is to expand my hobby of Home Theater. I have a DLP video projector and THX sound system which is better quality than many picture theaters, but I need a dedicated room constructed for it. So my motivation is strong to help you get ahead, so ultimately we can all profit in our different goals. And I see the Honest Lotto Club as being the conduit for doing that...a marvelous opportunity to expand and fulfill your dreams - AND your income. Visit the Honest Lotto Club website now at http://www.honestlottoclub.com, and get ready to succeed with your big plans for the coming year. It's already working for some of those who have joined me. Wishing you a Merry Christmas, and a Happy and Prosperous New Year. Warm regards, Ken Silver. PS. Please read this following interview about me - it tells you how to make money without selling or effort with my latest successful residual income business! INTERVIEW WITH KEN SILVER A personal interview with the Honest Lotto Club's creator and CEO, Ken Silver: Q: Hi Ken, thanks for letting us interview you. Before we talk about your new lotto club project, tell us a little about your internet background. Ken: It really all started with the Honest Lotto system back in the early 90's. I first developed the Lotto Link System then (www.honestlotto.com), and it sold really well through direct mail. After a couple of year's success with it I wrote a "how-to" manual about my experience and how others could do it--which also sold well. In fact you can still buy it today. Then I went on to sell it over the internet in the mid-90's and sales increased massively. I wrote another, "eBook Secrets" about writing How-To ebooks, and together my manuals have sold around 60,000 copies from myself and other marketers who bought the limited number of Rights like Ken Evoy (MYSS) and Allan Says (The Warriors). I redeveloped the Honest Lotto system to include some improved parts of the system, and this has been enormously popular. Q: So your Lotto manual is selling well, and now you've developed the Honest Lotto Club. Tell us more about that. Ken: For many years I had been successfully advising people on how to make a good living on the internet - mainly by creating and selling their own "how-to" manuals. This avenue is still one of the major income earners for many people, but not everyone is cut out to write a book. After the huge success of the Honest Lotto system, it occurred to me that instead of just selling another system to help my sales partners (known as affiliates) make more income, I could help them do much more, far more easily. So the Honest Lotto Club was born. Q. What exactly is the Honest Lotto Club concept? Ken: It's a private membership site for anyone, not only lotto players. And you don't even have to own my Lotto Link system. Anyone can join for a small monthly subscription. This gives them a password entrance to the members-only website, and there they'll find an ever-growing mound of information on winning lotto and playing the game using my Lotto Link system. Q. How does that website help make your subscribers money? Ken: My ambition is to help others get a good income from the net - something that is very hard to do nowadays. The amount of questionable schemes has risen to epidemic proportions. It's getting almost impossible to find a venture that is easy to enter and which makes getting a regular income automatic. But the Honest Lotto Club is finally a surefire way for practically anyone to start getting a good monthly income for life simply by talking up the website to their friends. Q. So how does the Honest Lotto Club do all that? Ken: First off, if you're an affiliate, or 'referrer' as I prefer to call them, you have virtually no overhead costs. If you have access to a simple computer to sign up with, and a way of paying a monthly subscription by credit card or online check, you already have everything you need to start a potentially huge online business. And because it's a membership that's being sold, there's no physical product to ship, get lost or returned. There's no office to go to, no staff to employ, no overheads like utilities, travel or bank processing. Q. Sounds the ideal venture! Ken: Easily the most profitable idea for my customers I've ever done. And you know what the best part is?. . . there's no SELLING! I've found most people are turned off by selling, asking others for money. No-one likes to do it... it takes an in-your-face attitude that the average guy doesn't like. So when I figured out this way of getting people just to REFER others, this took the whole sales problem issue clean away. Q. Tell us more about why we don't have to sell anything. Ken: It's simple. Since you are just referring people to our membership, all you need do is get people to take a look at our Honest Lotto Club website. This does the selling for you! It is persuasive, clearly set out, and shows all the best points in the program quickly and efficiently... everything only a natural-born salesperson with a lot of experience can do. Q. So all that hassle is taken away from the person - who just refers? Ken: That's all they need do. Spread the word around. Any way they can find to get their affiliate link in front of a bunch of people is fine. No personal selling, no spouting on about the advantages, no follow-up calls, no nothing! Q. This is very exciting. Ken: Yes, and the most exciting part for me is how it can work for almost anyone. Everyone knows a bunch of people from their club, church, hobbies, college buddies. All they need do is say: "Hey, you're interested in earning some part-time cash, right? Why don't you take a look at this website and tell me what you think." Once you get a group of people who sign themselves up this way - you don't have to do a thing - you start getting a regular income with no further effort. Q. How much income could we get, Ken? Ken: Everyone is paying a monthly subscription fee to view the Honest Lotto Club website and benefiting from it. A portion of that fee comes back to the person who referred them. So you can see that at US$10 referral income how 10 or 20 or more subscribers could start to make you some serious residual. You're looking at $200 or $300 each month for doing nothing. If it doesn't look like much now, think what you could earn if you referred just 1 person a day to the Honest Lotto Club. After only a month, you will have added another $300 ongoing income - don't forget that's every month. So now you've got $600 a month. A little more than a month later, with just a person a day, that amount has gone up to $1,000 every month! You are always getting ahead, not falling behind as you would if you are selling 1 item and working to a sales target. Q. Can you explain residual income again? Ken: It's simply unearned money that keeps coming in each month as your subscribers pay their fee. I call the process the ONCE/MANY system. You sell the idea ONCE, then get MANY months of income back without doing anything else. Q. Surely we've got to do some work after our affiliates sign up! Ken: No, that's the beauty of it. My team does everything, from signing up the new subscribers, to processing their credit cards or online checks, to processing their monthly payments automatically. Absolutely everything. And if anyone's credit card gets rejected for some reason - like an expiry date that hasn't been updated - we do all the work needed to get it organized and the regular payments started again. All this is done seamlessly, without the subscriber or their referrer knowing anything about it. Q. I can see why you think it's the best kind of income around. It sure looks foolproof. But what happened to the 'working hard for our dosh' concept? Ken: This is a different world now. With the Honest Lotto Club membership concept you're actually swapping musclepower for brainpower. Gone are the days when you had to put in a 'hard day's work' in order to get back a living wage. Today you use your contacts and knowledge to springboard and accelerate your income. I think we are going to look back on the days of exchanging hours for dollars as unbelievably inefficient. Q: Thanks for your time! Readers can see the secrets to Ken's Honest Lotto Club website here: http://www.honestlottoclub.com (Copyright 2002-2003 Ken Silver. Anyone can use this interview in whole or in part as long as they include the link at the bottom of the interview). ---