You're getting this because you bought from me (thanks!), or
subscribed to the Lotto Affiliate Center newsletter. You can see
past issues at http://silverseller.blogspot.com/ Enjoy &
Prosper!




As a ClickBank affiliate you are looking for a number of
benefits when you promote a product:

- High commission rate... above 50% minimum.
- Low Gravity... means there is less competition so you have the
market all to yourself.

I'm going to tell you to ignore these, because they are based on
wrong thinking.

Just to remind you, my Silver Lotto System has a 60% commission
rate.

Sure, it's great for income to have a high commission rate of
75% on a $50 product. That's $37.50 less ClickBank costs of,
let's say, $5 = $32.50

But unless the product is in demand by desperate buyers, the $50
retail price might be a big barrier to sales.

Look behind that price, for example. You don't know if the
owners have set that price high to attract a keen affiliate
crowd, hoping that the high price and 75% commission rate will
suck them in.

They are simply looking for massive traffic, and in the short
term they might get it.

But in reality the market may think the price is too high for
the product, and stay away in droves.

I have firsthand experience here...

A couple of years ago I experimented with putting the price of
the Silver Lotto System up to $47 from $39.95. That's big
pyschological increase, going from the 30's to the 40's.

Sales dropped immediately by over 25%. Even with the added
profit from the price rise, there was not enough profit for me to
keep it at the higher price. I tried a number of quick promotions
which didn't increase sales, and so I quickly returned it to the
lower price.

Immediately sales picked up again and returned to normal.
Although I only had the nerve to experiment for 5 days, I wasn't
willing to sustain such a large drop any longer for the sake of
some number-crunching.

The market dictated the price, not me.

So if you were looking at products solely on the basis of a
higher price, you might remember that you may be getting less
commission than is possible because the product is not selling
well - it's facing customer price resistance.

Happy selling!
Ken Silver
"Helping People Profit Since 1991"
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Instant Help Support Desk:
http://www.AskKenSilver.com

Lotto Affiliate Center:
http://www.lottoaffiliatecenter.com

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