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Dear Silver Seller,

It's tempting to put up a website to review the Silver Lotto System. But what could you say about it?

"It gets wins 8 from 10 games."
"It gets more wins more often."
"It's cheaper to buy than others."
"It reduces your outgoing costs per game."

Sure, each of these things are true enough, but they lack the real oomph that makes a review compelling.

And that's testimonials.

Let's say you won $100,000 last weekend (and a few of my Silverites have won this amount). Does this mean because you won once, the new reader looking for the top lottery program will be impressed?

Not really. One win is not enough to convince most people. They will disregard it... they'll say that it's chance, a fluke, a quirk of nature. And probably click away from your testimonial and ClickBank link without buying.

There are ways around this. You could add dozens - even hundreds of testimonies. The more you can produce, the better the system will appear.

Well, how?

You could either win hundreds of times (slow!), or use the testimonials from many happy winners on my site.

And since it might take a while to get your own, use mine! Your ClickBank link takes you straight to it.

This brings me to the next question about a review site. If you still want to put one up (and it is a great idea), what's going to make your review website work better?

This: Instead of doing a review site, do a Comparison Site.

Make comparisons between Silver Lotto and a number of other lottery systems for:
- price
- number of testimonials
- products offered
- set-up time
- complexity

I've got a basic comparison chart at the main Silver Lotto System site here: http://www.silverlotto.com/#choices. You can see how even a simple comparison makes life much easier for buyers.

Once you get a similar main chart going, you can add testimonials and other details. This will give your site more impact.

Don't make it too time-intensive for the reader though... remember, you want your prospects to click through your ClickBank Nickname link to the order form, and the quicker they do this the better.

So your site can be more sophisticated, have more selections, but you should still keep it short and effective. Take a look at my one page mini-site Powerball System as a good example of a comparison site: http://powerballreview.com/



Happy selling!
Ken Silver
"Helping People Profit Since 1991"
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Lotto Affiliate Center:
http://www.lottoaffiliatecenter.com