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The recent $22 million 1st Division win by a Silverite this month has shot
our sales up by 50% overall.

I had expected better. So I ask...are you doing everything you can to
capitalize on this once-in-a-while event? Next month it will be stale news,
but still usable.

The best time is to strike now while this news is still fresh. I have a
"BREAKING NEWS" moving banner on the Silver Lotto System website to keep
interest going, and so you should keep promoting the win while it is still
running.

The best way is to write an email and send it through your own list, or a
write a blog post. While it is easy for me to give you a form letter that you
can copy and send out, the secret to a responsive list is building up empathy
with them.

If you have that connection with your readers already, you're better off putting
this news in your own words to more effectively seal the deal.

Here's a couple of points that will increase your response:

1. Don't oversell. I know it's easy to do when you have a great product
giving amazing results, but nowadays people will quickly delete your email
if it appears too promotional. Reduce the number of exclamation points you
use, and refrain from overrated selling words like fantastic and amazing.
(I do this, but it's different coming from the boss!)

2. One of the issues some readers take with my System is that the 98%
success rate seems too high. The easy answer is to reduce that amount so it
appears believable. But that doesn't work for the simple reason that 98% is
actually a correct and legitimate figure from my own experience. Who would
want to mess with those facts? The short answer is to qualify the amount by
saying that it is not typical, and that your results may vary. You can see
more information on making the figure more transparent at lotto-scam.com.


The Silver Lotto System is a successful, long-lasting product that will
keep selling for you for many more years. I'm always testing to see how it
can be improved. Now it's up to you to send that message to your own
audience!

Sell Well!
Ken Silver
"Helping People Profit Since 1991"
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Lotto Affiliate Center:
lottoaffiliatecenter.com





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