Hi Friend,

Inform your subscriber or customer about your topic, product, or resource here and give them some details on what to expect from this email or email series. What will they be learning, and more importantly, why is it vital that they take on this educational experience? Is it an update to the company, details about what’s to come, a webinar, or ebook? Tell them why they need what you’re offering here and drive home the point about your knowledge or experience being vital to what they do.