Hi Friend,
Paranormal Romance is growing again in the tailwind of Romantasy — and hardly anyone has noticed it.
No doubt, the boundaries between Paranormal Romance, Romantasy, and Urban Fantasy Romance have become increasingly blurred. In today’s market, the label often says more about positioning than about the story itself.
Search interest for Romantasy may now dominate the headlines, but Paranormal Romance has benefited from the same cultural and commercial tailwind.
In fact, while many authors are chasing the epic-fantasy side of the trend, Paranormal Romance is quietly regaining strength in its core space — where love, danger, and the supernatural meet modern reality.
On Amazon, the leading Paranormal Romance bestseller lists show a clear upward trend again after the post-pandemic dip. Readers are returning to familiar PNR foundations — shapeshifters, vampires, alphas, and fated mates — but with refreshed tropes, faster pacing, and a more contemporary tone..
The K-lytics Paranormal Romance Report 2025
Our new K-lytics Paranormal Romance 2025 Report explores these shifts in detail — from the evolving category landscape and high-performing tropes to the influence of Romantasy crossover titles and the emerging opportunities for indie authors.
For established writers and emerging talents alike, there is one vital element to market success: Step 1 — Know the Market. And that is where our market intel has you covered.
Learn more about the sales trends, high-selling cover art, top categories, keywords, best price points, changes in trending tropes and characters, power words for titles and book descriptions, and so much more.
All research findings are presented in a dense but easy-to-digest 90-page PDF report.
As always, I guide you through the results in a one-hour video. Here, we turn data into insights and action.
Spend more time on your writing and save yourself countless hours of research:
Happy publishing!
Alex
K-lytics | ebook market intelligence for success
Missed earlier genre reports (e.g., Horror Fiction, Billionaire Romance, Mystery/Thriller/Suspense, Cowboy & Western Romance)? Catch up here. ______________
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