📉 The $125M AI company that killed its own traffic

Subject: 📉 The $125M AI company that killed its own traffic

Hi,

This story from yesterday's training still blows my mind -

Jasper AI (formerly 'Jarvis' before Marvel threatened a lawsuit - true story) was THE front-runner in AI writing tools.

$125 MILLION in funding. Billion-dollar valuation. Market leader with domain authority of 86.

Everyone was using them.

Then something went horribly wrong:

Despite being the poster child for AI content creation, their organic traffic has been in free fall for over a year.

Down almost 70% from its peak.

How could this happen to a company with $130 million in funding?

I investigated their content strategy and found the smoking gun:

- One post every few weeks (despite having an AI tool!)

- Vague non-specific topics

- Headlines silently begging to be ignored

Jasper AI used its own content on its blog and killed its organic traffic.

Here's where they went wrong (and why all AI tools fail):

- AI makes really bad choices when it comes to topics

- AI creates low-quality content (according to algorithms)

- They followed user demands instead of focusing on what actually works

Meanwhile, my clients are soaking up all the traffic these billion-dollar companies are losing.

Because while they focused on "sexy features" like brand voice settings, I focused on the ONLY thing that matters: Results.

But this video is GONE TOMORROW.

Kind regards,

Matt Garrett

Email: Hit Reply To This Email

Support: https://gazmat.com

More: https://mattg.com/