Hi,
If you do social media for local businesses, you'll know the problem.
You sell "12 posts a month". The client compares that with the kid down the road who'll do 20 for less, and suddenly you're competing on price for a job the client doesn't really value anyway.
The roofer doesn't want more posts, what he really wants is for the phone to ring.
That's the thinking behind The Meta Reset, from Jeanne Kolenda and Lisa Overly.
It's training for social media managers and agencies who look after local businesses, and the whole point is to stop selling posts and start selling a strategy.
Quick summary:
- 11 modules covering Facebook, Instagram, Threads, Messenger, WhatsApp and Meta's Muse AI
- A simple four-job framework: get discovered, build authority,earn trust, create conversations
- A module on turning it into a service you can sell
- 15 worksheets and checklists
- 180 graphics with post copy to customise for clients
To be fair, it's training rather than software, nothing gets posted for you.
Here's where I think the real money is, though - once you've got a
local client's trust, it's much easier to sell them more.
Which is why my four bonuses are four add-on services:
Bonus #1: Google Business Profile upkeep (something I do for clients through my agency, SEOUK.com)
Bonus #2: a review-to-content system
Bonus #3: a local newsletter retainer
Bonus #4: a collab kit for borrowing other local businesses' audiences
Same clients, but a LOT more that you can bill them for....
Take a look here: https://nowigetai.com/localmeta.html
The newsletter bonus draws on CotswoldBuzz.com, the local newsletter I run here in Gloucestershire.
Local email works - people open what's happening on their own high street.
Note: to claim the bonuses simply hit reply to this email, or open a support ticket on https://gazmat.com, with your receipt info and I'll get it sent out to you asap!
Kind regards,
Matt Garrett
How To Get In Touch: Hit Reply or
Support: https://gazmat.com
Facebook: Facebook.com/MattGarrett.com
email: askmattg@gmail.com
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