Hi,
When a sales page doesn't convert, what do you fix first?
The obvious choice is the headline.
Then the bullets.
Then you ask ChatGPT for "10 more versions" and pick the one that sounds best.
And sometimes that works...
But more often, the page was never short of good writing - it was simply making the wrong argument!
I've had more than one sales page that started with pretty naff numbers, until I figured out where I needed to actually start the process...
Here's what I mean - any offer can be sold at least five different ways:
- what it costs you to stay stuck
- the result you've always wanted
- a better way of getting there
- getting there without the usual faff
- or simply: here's the proof, judge for yourself
AI will happily write all five, Beautifully, with 100% total confidence.
What it won't do is tell you which one you should actually lead with.
That's the bit I kept doing by gut feel, and getting wrong, so I built a tool to do it properly.
It's called NowItFits.
You put in the evidence behind your offer (who it's for, what they want, what's stopping them, what proof you've actually got) and it compares those five angles side by side.
Then it tells you which one should lead, which one should back it up, and hands you a Campaign Brief plus a ready-made prompt to give your AI of choice.
No subscription.
No login.
It's two HTML files that run in your browser, and it doesn't call an AI to invent the strategy for you.
That's rather the point.
There's also an Operator Wiki that walks you through using it properly, including when to argue with the result.
Now, my launch bonus...
Once you know the argument, someone still has to write the page.
So everyone who buys this week also gets NowItSells, an AI copywriting skill for Claude and ChatGPT.
Paste in your NowItFits brief and it writes the whole sales page around the angle you chose.
It's built on The Switch Sequence Formula by my mate Simon Hodgkinson, who's been writing direct-response copy for over 20 years.
And, refreshingly, it doesn't make things up.
No invented testimonials, no fake countdowns.
It flags what you need to add.
It'll sell for $67 on its own later, but this week it's thrown in, along with two guides.
NowItFits is normally $37 - the launch coupon takes $10 off automatically, so it's $27.
Both the coupon and the bonus go at 11:59 PM EST on Monday:
https://alink.co/nowitfits
Decide what you're selling before AI starts selling it.
If you've ever rewritten a sales page three times and still felt it was "nearly there", that's usually the sign.
The words were fine, the argument wasn't, this is how you fix it, AND get your copy written on top!
Kind regards,
Matt Garrett
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email: askmattg@gmail.com
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