Hi,
My last affiliate promotion converted at 48%.
It wasn't because I had the biggest list or wrote the cleverest email.
It came down to one change in how I handled the bonus.
Most bonuses go to everyone who buys, which may be fine for a checklist, not so much for a "done-for-you" plan that a hundred other people now own as well.
So for Søren's History Co-Author launch, I built research packs, each one a complete three-book history series, and gave each pack to ONE buyer only.
First come, first served.
Claimed packs were marked on the bonus page for everyone to see.
20 of them went.
And the way I released new ones mattered almost as much as the idea itself.
I've recorded a short case study video showing exactly what I did, and I'm sharing the prompt I used to build the research packs too.
You can watch the video here:
https://youtu.be/G_kD_9V3aO8
But if you want the prompt itself, that is free inside my NowIGetAI group on Skool:
https://nowigetai.com/join
Steal the whole thing for your next promotion.
It works for far more than history books.
Now, the bit I'm quite pleased with.
When the launch closed, I had seven packs left over.
Fully built, nobody's claimed them, and they're too good to sit in a folder.
So I've turned them into their own page.
You can now get one of the last seven exclusive packs in any of three ways:
- Buy History Co-Author with the coupon HISTORY10 for a discount
- Buy a copy of my GameLit novel, Paladin 404, on Amazon
- Buy my brand new sales copy app, Now It Fits
Same rules as before: one pack per person, and once it's gone, it's gone.
The seven left are the Donner Party, the Anglo-Zulu War, Women of the Oregon Trail, Nightingale and Seacole, the Battle of Britain, the Roman Conquest of Britain and the Black Death.
See them here:
https://nowigetai.com/bonus/
The leftover-packs page is a lesson in itself - a bonus that didn't get claimed isn't wasted. It's a reason for someone to try your own products.
That part's in the case study too.
Kind regards,
Matt Garrett
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