Subject: Upcoming PIA Webinars

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Building Your High Performance Business Development Team
Thursday, March 21, 2019, 2:00pm to 3:00pm EDT

Just making more sales calls may not be the answer to increasing your sales. You'll need a more focused approach, targeted to leveraging your strengths in the marketplace. Buyers have changed what they buy and how they buy—how have you changed to better align your efforts with their expectations? You need a plan for both retention and new business development that also aligns with the goals of your business.

Your sales team will need the proper tools, guidance, and support to be successful. Attend this webinar, learn how to set up a plan with measurable steps, and provide a proper path for recruiting, onboarding, training, and supporting your business development sales team.

Brilliant! The Very Latest in Optical Brighteners
Thursday, March 28, 2019, 2:00pm to 3:00pm EDT

Optical brightening agents (OBAs) are intended to help create a brighter “blue” white and are found in many papers available today. OBAs can have a major effect on color reproduction and the ability to match proofs to printed sheets or printed sheets to previously printed work. In this webinar, you will be brought up to speed with all of the important OBA updates, new advancements, latest practices, and solutions.
Effective Management Methods of High-Performance Printers
Thursday, April 11, 2019, 2:00pm to 3:00pm EDT

The management approach a leader uses can have a dramatic impact in improving organizational performance. But which approach is best for you? Using findings from the PIA printing business management practices study, Dr. Ralph Williams will discuss the relationships found among six management approaches (analyzing financial ratios, a quality focus, entrepreneurial orientation, goal setting, strategic thinking, and social capital) and the performance impact. Based on the study's findings, Ralph will provide guidance on how to execute strategic planning and the importance of an innovative culture.
All Printing Industries of America webinars are FREE to members and $29 to non-members. An archive of previous webinars can be found in the iLearning Center at, To learn more about becoming a member of PIA, visit