Subject: The Update: July 25

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Thursday, July 25, 2018
Take Action: Aluminum Tariffs/Cost Impact on Printing Plates
On June 1, President Trump issued Section 232 Tariffs on Steel and Aluminum imported from various countries, including those in the European Union. Because the highest-quality aluminum used to produce lithographic printing plates is sourced from the EU and is generally not available to equipment manufacturers domestically, our industry is hit hard by this tariff.

The reaction by suppliers in our industry—and the pain felt by PIA printer members—has been swift. Within the past three weeks, the major suppliers of aluminum printing plates in the U.S. announced price increases and/or “surcharges” as pass-through costs to customers. All three suppliers pointed directly to the Section 232 tariff impact as a reason for these price increases, demonstrating the need for the entire supply chain to collectively advocate for a solution.

—Take Action—
  • If your company has been notified of printing plate price increases due to the Section 232 Tariffs on Steel and Aluminum, notify your U.S. Senators and U.S. Representative as soon as possible. 
  • Congress must hear tangible examples of how the printing industry is being impacted by trade policy. 
  • A pre-written letter to submit to lawmakers on your company letterhead is available here. Please submit by fax or email. Contact information for U.S. Senators is here and for U.S. Representatives is here
  • For maximum impact, please email copies of your letters to Print Powers America at so that we can directly advocate on your behalf.
This negative impact was predictable. PIA President and CEO Michael Makin personally took the industry’s warning to top-level Department of Commerce officials in a meeting on June 20. He was informed that there was an application process available to printing equipment suppliers to request exclusions from this tariff; however, the 90-day process has been deluged by requests from nearly every U.S. industry sector using steel and aluminum inputs. The timing on when or if printing equipment suppliers will receive exclusions is now undefined.

Sharing the impact of Section 232 Tariffs on Steel and Aluminum on your company is vital to help the Trump Administration and Congress understand the real-life impact of trade policy on the printing and graphic communications industry. 

Printing Industries of America Announces
2018 InterTech™ Technology Award Reci

Twelve technologies have been selected to receive a 2018 InterTech™ Technology Award. The technologies receiving the award have been judged as truly innovative and are expected to advance the performance of the graphic communications industry.

An independent panel of judges deliberated over an outstanding selection of technology nominations that highlight the dynamic nature of the industry. This year’s awards recognized inventions that embellish the printed image, extend inkjet printing into new markets, measure color in a better way, create laminated film for packaging applications, optimize print quality on corrugated substrates, facilitate the ordering of packages on eCommerce sites, manage omnichannel marketing campaigns, and control presses via mobile devices.

The 12 technologies selected to receive a 2018 InterTech Technology Award:

(Listed alphabetically by company, with the technology named first)

printQ 3D Packaging Design
CloudLab Sales & Management GmbH

EFI Nozomi C18000 Press

Global Graphics Software

Primefire 106

HP Indigo Pack Ready Lamination
HP Inc.

Rapida LiveApp
Koenig & Bauer

Anti-Fluting Plate Technology for Corrugated
MacDermid Graphics Solutions

JETvarnish 3D Web
MGI Digital Technology

4-Step Sleeking™ Process


Xerox Iridesse™ Production Press
Xerox Corporation

Circle PersonalEffect Edition
XMPie, a Xerox Company

A listing of all of the technologies considered for the prestigious InterTech award is available at

The awards will be presented to companies before an audience of industry leaders during the 2018 Premier Print Awards and InterTech Technology Awards Reception & Ceremony, Sunday, September 30 at the J.W. Marriott in Chicago, Illinois.

NEW MANAGEMENT ALERT: Practicing the Three Cs of Pricing in Print

Printing Industries of America’s Management Alert series from its Center for Print Economics and Management provides PIA members with information on key management strategies, issues, and practices.

This Management Alert edition is titled: Practicing the Three Cs of Pricing in Print. One of the most difficult decisions managers make on a day-to-day basis is pricing the product or service. So, what guidelines or tactics can help? The three Cs of pricing:

  • Costs—Pricing decisions must start with knowing your costs.
  • Customer—Pricing decisions must take account of differences in customer demands and price sensitivities. Economists refer to this as price elasticity of demand.
  • Competition—Pricing decisions must account for varying degrees of competition in terms of product and service substitutions and the relative strength or weakness of your competition.
In this Management Alert, we examine the specifics of applying the three Cs of pricing in the context of print, such as Lean manufacturing, minimizing waste and spoilage, price elasticities of demand, and benchmarking profit leaders.

To view the previous editions of Management Alert, please visit For more information about the Center for Print Economics and Management as well as its publications, please contact Dr. Ron Davis at

Nominations Deadline for Lewis and Berber Memorial Awards 
Fast Approaching — July 31

Don't forget to complete your nominations for this year's Lewis Memorial Lifetime Achievement Award and the Naomi Berber Memorial Award. The deadline for submitting nominations is Tuesday, July 31, 2018.

The Lewis Memorial Lifetime Achievement Award is named for Abraham Lewis, founder of Graphic Arts Monthly, and his sons Louis and Myron. The award honors business leaders who have gone above and beyond to further the business of printed communications. The Lewis Memorial Lifetime Achievement Award is recognized as the highest honor an individual can win in the graphic arts industry. Nominees should be widely recognized as industry leaders and have a record of participating in local and national professional activities. To read more about the Lewis Memorial Lifetime Achievement Award, access the nomination form and view list of past recipients, visit

The Naomi Berber Memorial Award is the only award honoring the outstanding contributions of women in the graphic communications industry. The award is named for Naomi Berber, the first administrative director of Graphic Arts Technical Foundation (now a part of PIA). Nominees should show an outstanding dedication to the graphic communications industry and have a record of accomplishments that demonstrate her contribution toward the development of the industry. To read more about the Naomi Berber Memorial Award, access the nomination form and view list of past recipients, visit

Nominations must be submitted by July 31, 2018. Both winners will be recognized at Printing Industries of America’s Fall Administrative Meeting to be held November 9-11, 2018 in Grapevine, Texas.

How High Can You Go?
How to Manage Legal and 
Illegal Drug Use In The Workplace
Thursday, July 26, 2018 - 2:00pm to 3:00pm EDT

In this era of legalized marijuana and an ongoing opioid crisis, how can companies manage employees that may be using these or other drugs? Learn how to recognize impairment and implement policies that may reduce risk and create a safer work environment.

What will you learn?
  • The severity of the problem of drugs in the workplace
  • Understanding modern marijuana, both medical and recreational
  • Review the laws regulating marijuana
  • Strategies for managing medical marijuana use
  • Recognizing prescription and non-prescription opioid Use
  • Methods of drug testing
  • Pros and cons of pre-employment drug testing
  • Sample drug policy
Who Should Attend?
  • CEOs and presidents
  • Managers and supervisors
  • HR professionals
  • Operations managers
Webinar Presenters:
Adriane Harrison, Director, Human Relations at Printing Industries of America
Gary Jones, Assistant Vice President, Environmental, Health, and Safety Affairs at Printing Industries of America
Marci Kinter, Vice President, Government & Business Information at Specialty Graphic Imaging Association

301 Brush Creek, Warrendale, PA 15086, United States
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