Subject: Take Your Sales Team to the Next Level

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Take Your Sales Team to the Next Level
The all-new Advanced Sales Training from Printing Industries of America will take your sales team to the next level with its hands-on learning approach. This exceptional program is built to deliver results, combining online learning modules with live, one-on-one coaching from sales experts Bill Farquharson and Kelly Mallozzi, who have direct experience selling print products and services.

What's included?
Each comprehensive 90-day course option includes eLearning modules with knowledge assessments, a printed companion workbook containing valuable intelligence and action steps, and live weekly one-on-one coaching sessions.

Who is it for?
Anyone who wants the fast track to next-level, high-profit print sales.

How much time will it take?
Each course option is designed to be completed in just 90 days. Want additional one-on-one coaching? That can easily be added on if you choose! 

Choose from one of two course options—Developing Your Digital & Inkjet Sales Strategy or Maximizing Profits Through Verticals. 
Developing Your Digital & Inkjet Sales Strategy
You’d be surprised, but the same rules don’t apply for selling offset print as they do for digital. Successfully selling digital and inkjet printing services requires a solutions-based approach. We teach your sales team how to be problem solvers, troubleshoot issues for clients, and help to relieve pain points to earn more orders.

Key Takeaways
  • Where to look for the best digital/inkjet prospects
  • How to sell digital/inkjet at profitable, no-bid prices
  • Potential objections and and how to overcome them
  • Which vertical markets provide the best opportunities
  • How to position and sell digital/inkjet solutions
Maximizing Profits Through Verticals
Vertical markets aren’t as unattainable as many would like to believe. Learning how to successfully sell to verticals like healthcare, universities, or banks can unlock the doors to unlimited profitability. Each vertical presents its own set of challenges and opportunities that must be mastered before you can find success. Bill and Kelly provide deep background knowledge, the process for gaining entry, and securing appointments for each specific vertical while coaching with support, motivation, and accountability. 

Key Takeaways

  • A strategy for penetrating large, game-changing accounts
  • A prospecting process for increasing new business sales
  • Identifying products and solutions to meet the needs of each vertical
  • How to get into better and deeper sales conversations
  • Verticals covered include: big fish verticals, ad agencies, banks and credit unions, churches, higher education, event planners, hospitals, non-profits, and restaurants

PIA Members 
$1,497 one-time payment
or three installments of $499 per month

$2,397 one-time payment
or three installments of $799 per month

All backed by our 100% money-back guarantee. To learn more, visit

Each 90-day sales course gives one member of your sales team:
  • Access to eLearning modules with knowledge assessments
  • A companion workbook containing valuable intelligence and action steps
  • Live, weekly one-on-one coaching sessions
  • The option to add on additional coaching sessions if you choose
301 Brush Creek, Warrendale, PA 15086, United States
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