Subject: RELEASE: PIA Launches Advanced Sales Training Program

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Program Contact: Joe Marin
412-259-1730, jmarin@printing.org

Media Contact: Jenn Strang
412-259-1810, jstrang@printing.org
PIA Launches Advanced Sales Training Program
Pittsburgh, PA—Printing Industries of America announced the launch of its brand-new Advanced Sales Training program designed to help sales team members through a unique blend of online learning, coaching, and accountability. Created by Bill Farquharson and Kelly Mallozzi, sales experts who have direct experience in the printing industry, the program offers two course options: Developing Your Digital and Inkjet Sales Strategy and Maximizing Profits Through Verticals.

Each course option is a 90-day program that comes with comprehensive eLearning course modules with knowledge assessments, a companion workbook containing valuable intelligence and action steps, and live, weekly one-on-one coaching sessions with the course designers, Bill Farquharson and Kelly Mallozzi. Additional coaching sessions may be purchased after the completion of the course if requested. The Advanced Sales Training program is backed by a 100% money-back guarantee.

“Advanced Sales Training has been something that I’ve been hoping to achieve since coming on board at PIA,” said Joe Marin, Vice President of Education & Training. “It fills a void in the industry by providing a plan where salespeople can have more meaningful deep dives with specific subject matter—this program gives them the knowledge and confidence to sell more.”

“I know from experience that in the digital and inkjet world, the sales approach isn’t the same as offset,” said Marin. “You have to reprogram yourself to be a problem solver first, before you can sell successfully. The same goes for verticals. If don’t have more than a superficial understanding of how that industry works then you won’t know the right people to ask for, let alone build a relationship. I think our program does an amazing job at not just tackling that, but giving you the support that you need to grow as well as learn.”

The Advanced Sales Training program is $1,497 per person for PIA Members or $2,397 for non-members and can be paid in full or in three monthly installment payments. To learn more about the program, visit www.printing.org/AST or contact Joe Marin at jmarin@printing.org.

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