Subject: President's Conference Keynotes Announced and Holiday Sale

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Keynote Speakers and Special Holiday Sale Announced!
Printing Industries of America has an exciting lineup of keynote speakers for the 2018 President's Conference March 4-6, 2018 in San Antonio, Texas, named by National Geographic Travel as one of the top travel destinations for 2018.

"This year's President’s Conference has truly visionary keynote speakers who will bring inspiration to print industry leaders of today and tomorrow. They will discuss how to anticipate trends, get ahead of the competition, and continually grow business," said Adriane Harrison, President's Conference program manager. "We set out to find speakers who would add a fresh, new perspective for our attendees. Who better to spark ideas and embody our theme of Innovations in Change than thought leaders, business strategists and futurists?"

Keynotes are as follows:

Future Trends in Printing, Business, and Media
Ken Rutkowski, Business Rockstars
The greatest challenge for the printing industry is not just keeping its current customers happy, but anticipating the needs of its future consumer base. Every printer in the future, whether they know it or not, will be a software company. The key for future success is predicting the program code for the customers by taking cues from other businesses that have reprogramed themselves. 

The Growth Gears: How Operationally-Oriented Companies Become Market Leaders
Pete Hayes, Chief Outsiders
Often the best-run companies have the hardest time growing. This is because the skills needed to run an efficient business are different than the skills needed to significantly grow a business. This keynote will help operationally excellent companies who struggle with growth approach marketing with a logical, linear Growth Gear model.

Design Thinking in the Graphic Communications Industry
David Fenske, Fenske Media and Dave Hoffer, McKinsey New Ventures
We keep hearing we need to rapidly change to meet market needs. That's easy to say, but how do you do it? The core of design thinking is ideating (brainstorming) how to solve customers' problems discovered through an empathetic investigative process. This is followed by prototyping and testing the solutions. Much of Design Thinking is common sense, and many good sales reps and sales and marketing managers use aspects of the concept day in and day out. It has great potential when it is all put together as a process that will result in more sales, higher proifts, and more satisfied customers.

For more information about the 2018 President's Conference, please visit


We are so excited about this year's President's Conference lineup that we want to kick off registration sales with a bang!  We're offering $250 off single registrations when you use the promo code: TURKEYSALE250 at check out now through Monday, November 27 at 11:59pm!

This is the biggest savings you'll see all year on President's Conference registrations so give yourself the gift of professional development this holiday season!

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