Subject: New Management Alert: Pricing for Profit by Using Customer-Centric Pricing

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Pricing for Profit: Using Customer-Centric Pricing to Improve Probability—Q&A with Bob Lindgren
Printing Industries of America’s Management Alert series from its Center for Print Economics and Management provides PIA members with information on key management strategies, issues, and practices. 

This Management Alert edition is titled: Pricing for Profit: Using Customer-Centric Pricing to Improve Probability—Q&A with Bob Lindgren. In this Management Alert, we drill down to explore the customer and discuss some tactics for implementing customer-centric pricing. Bob Lindgren, former management and business advisor for Printing Industries Association, Inc. of Southern California, helps explain and add insight into this topic of customer-centric pricing.
  • Focusing on customer relationships
  • Defining the "hit rate" and how to use it effectively
  • Implementing customer-centric pricing with your sales force
To view previous editions in the Management Alert series, please visit www.printing.org/managementalerts. For more information about the Center for Print Economics and Management as well as its publications, please contact Dr. Ron Davis at rdavis@printing.org.
301 Brush Creek, Warrendale, Pennsylvania 15086, United States
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