Subject: Color 2018: Color Management - You Can't Ignore It

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Color Management - You Can't Ignore It

Color management is a constant challenge to brand managers. You can't ignore it because it crosses all organizational lines—from product development to package design to advertising creative to eventual production and distribution. The objective of color management is to maintain brand integrity while utilizing dozens (or more) diverse production processes. Getting color right means saving time and money. Getting color wrong means wasting time and money. Which would you choose?

We've assembled some of the greatest minds in color management together to talk about the challenges that you are facing today. With an entire track dedicated to Brand & Design, there is plenty to learn at Color 2018 at what it takes to get color right in brand management. 

Brand & Design Track topics include:
  • Color: How Do You See It?
  • G7 and Great Picture Making
  • How Color Specificity Brings About Efficiency
  • Color Management in Photoshop CC
  • Manage PDF Brand Colors Like a Pro
  • Pigment to Print: Accurate Color in the World of Art Reproduction
  • Remote Proofing: How Global Brands Are Doing It Right
  • It’s “IN” the Package: Using Augmented Reality for Unlimited Branding
Not sure if you're ready for Color 2018? That's okay. We've created a FREE pre-conference seminar, Color Management 101: An Essential Primer, taught by one of the world's leading color experts, Don Hutcheson. You are guaranteed to come out of this class ready to take on any session at the Color Conference!

Along with our great breakout sessions, we have a lineup of keynote speakers from leading global brands!
David Hogue, Google
The Psychology Behind Color, Design, and Interaction
Technology changes quickly. In the past 25 years we’ve moved from accessing the Internet over slow dial-up modems using slow desktop computers to having always-connected mobile supercomputers in our pockets to entirely new virtual and augmented reality experiences. We can create better products and experiences based on psychological principles and theories enabling us to identify, define, and frame problems more effectively. A model of cognition, motivation, emotion, and more help explain a wide range of diverse challenges that go beyond interface design and interaction, from context to communication to culture. 
Brian Yap, Adobe
You’re Not the Boss of Me: My Slightly Ironic Creative Journey
Join Brian Yap as he takes us on a slightly unconventional journey as a creative, ultimately landing him to his current role as a designer/Illustrator for Adobe. In today’s technology-driven graphics industry, Brian’s path follows along with all the fun (and pain!) that we have all experienced as our tools and industries have evolved and changed. Sit back, relax, and enjoy the journey as Brian shares a few of the places he has worked along the way, and how those experiences have shaped the techniques and processes he uses today.
Dan Boyarski, Carnegie Mellon University
Design, Color, and Motion
With 45 years as a design teacher and professional, Dan Boyarski has observations that touch upon visual communication and the roles that color and motion play in the field. These may seem like disparate topics, but prepare to be convinced of their importance, especially with the variety of formats and media that designers work with today. This presentation will be a fun and illuminating ride!
Barry Sanel, Diageo North America
Diageo: Anatomy of a Strong Color Management Program
Why is a strong color management program important to Diageo’s consumers and suppliers? Barry Sanel will address the elements of consistent color management though the commercialization process and how suppliers ultimately deliver the design intent of Diageo packaging in North America. Understand strategy vs. tactics, common threads and concepts, and how to leverage ISO standards to give suppliers the roadmap to become successful. 
Lisa Price, 3M
Global Brand Consistency: How 3M Makes it Happen
How did 3M bring its print quality management program to life? In a complex global supply base made up of direct and indirect suppliers, 3M had to identify who takes responsibility for print quality and accuracy while managing conformance and tracking progress—all complex challenges that had to be addressed. Lisa Price will share 3M’s desire and process to drive global brand consistency by implementing a robust print quality management program, aligning the print supply base, and driving the desired outcome of 
brand consistency.



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