Every decision humans make is colored by their past. Despite vast progress, we are still prey to the oldest tool of learning: social conditioning and the pressure of the group.

What was once a key to survival follows us into the modern age. It shapes our decisions, the careers we choose, and at times even forces us to act against our better judgment.

But we can break free and shape our own decisions. That is the gift of self-awareness. It begins with recognizing something most of us would rather discount; the effects of social conditioning.

Recognizing the prevalence of social conditioning within society and ourselves…

Real freedom from social conditioning begins with accepting and recognizing that we are influenced by social pressure.

A famous experiment into the effects of social pressure and conformity is the Asch experiment.