Why have a book marketing kit?

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Subject: Why have a book marketing kit?

Why have a book marketing kit?

Hi Friend,

When you have a simple marketing system for your book and services, you will win in three ways.

You may well attract more people to your services or keynotes through your book being talked about.
When you are in the spotlight at events, you'll have an amazing book to show people. (Credibility – big tick).
Your marketing will become more about your personal brand and legacy.

Being organised prior to a book launch is paramount. Here, a book marketing and media kit will support the tasks of marketing your book.

This may contain:

a press release or press pitch - for direct contact
a one-sheet about your book
a media kit, for doing podcast, radio or blog author interviews
a high-res author headshot

Media Kit Examples for Authors

An author media kit can give you something professional-looking to back up your media pitch with. It could also be used for approaching editors for guest posts.

So I thought, oh surely there will be a media kit example or template on Adobe’s store. Yes, there are quite a few lovely ones, but they are all for blogger-influencers! Not a single one for authors…

The press kit template found wasn’t terrible relevant, with its sponsored posts part and social stats part, but I pressed on.

My three-page effort is probably not the most suitable for you either, as every specialist will have something different they want to include. The main thing is to think about what the podcasters or editors you’re approaching will want to know.

You can see how on page 2, I’ve got those listener offers at the top, so the host knows I can offer freebies and a discount to their listeners.

My short bio is the ‘official’ one on page 1, but then I thought I’d put a more humanising ‘about me’ on page 3. A call-to-action — my calendar scheduler link — is right on the final page; just one click for them to book in.

Need a hand to write your bio? No problem, I do that quite a lot.

Media Kit Examples... in full

Promotion for Self-Publishing Authors

A talk at Moreton Bay Readers & Writers Festival

Friday, 25 June 5pm, Redcliffe Library

There is a whole series of wonderful (free!) talks for aspiring writers or readers at libraries around the Moreton Bay region. Jennifer will be doing a talk on marketing, similar to the one in 2019 but refreshed.

See the events by scrolling down to one you want to see, click below the image to get the details, and then book in.

See Festival Calendar

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Subject: Why have a book marketing kit?