Subject: Life Between "The End" and Release Day

Hi Friend,

The Long Middle

Most people imagine writing a novel ends the day you type "The End." Or maybe on release day, when the book finally arrives in bookstores.


The truth is, there's a long middle that almost no one sees. That's where I'm at now!


Those of you who know me personally or follow me on social media know I've been on "vacation" in South Dakota, but in reality, it's a working vacation.


Yes, I make time to sit outside and watch the deer. Drink coffee. Go on hikes. But the bulk of my day is spent preparing for the release of Who We Used To Be.


What does that mean? Well, a big part of preparing a book for release day is getting the word out that it's coming. Authors do this with the help of wonderful reviewers who pre-read the book and share their thoughts with their followers. So, during this "middle" time between finishing and releasing the book, I spend a significant amount of time requesting reviews from publications and independent reviewers.


I've also started contacting bookstores. Just the ones I'd like to visit or where I'd like to hold a signing or event. My book launch will probably be close to home in California, so I've been in touch with a couple of bookstores I like, and I should firm up the date soon.


Something else the writers do is update their website. I added Who We Used To Be to my website, and for someone who is not tech-savvy, this was a challenge. I can't afford to hire a web designer, or I'd definitely outsource this part. One day!


There's designing bookmarks, banners, and other promotional material.


And probably the least exciting is making sure the book is listed on GoodReads, Bookbub, and all the sites readers enjoy visiting.


Late at night, when all the work is finished or on hold, there is the silent wondering if anyone will read the novel and like it. There's always that question because writers are human and we question ourselves all the time. I love it, but will anyone else?


One of the themes in Who We Used to Be is that the most significant changes often happen gradually rather than all at once.


This is true even for authors and their book launches. A successful book launch isn't just the day the book is released, when the author is signing books and sipping champagne. It's built by dozens of small, unseen moments.


I remind myself when I'm working long hours that the meaningful parts of life often happen long before anyone else notices. And I keep working.


Every review, every event, every email is another small step toward release day. I'm grateful that, in a way, you are on the journey with me.

From My Writing Desk

• I recently received my first BookLife review for Who We Used to Be. It was exciting to see the story begin finding its first readers.


"Amante delivers a heartfelt, emotionally searching women's fiction... A bittersweet, book-club-ready story about how love can be real, formative, and still not enough. Readers who enjoy intimate, character-driven fiction about marriage, regret, identity, and second chances will find much to discuss."
—BookLife Reviews


• I've also received my first author endorsement. I'll be sharing more endorsements as they come in.


"A must-read novel that will keep you transfixed long through the night. I simply could not put this book down!"

"Amante's beautifully written and vibrantly realistic prose allows us to know the characters intimately..."

"The question at the heart of this gorgeous book is one for the ages: Who are we as women, married or not, and who do we want to be?"

--Juanita E. Mantz, writer, lawyer, podcaster and author of Tales of an Inland Empire Girl.


• My website has a fresh new look. There are still a few additions to make, but it's finally beginning to feel like home. Let me know what you think: JuliaAmante.com


• Next month I'll be inviting readers to join my Early Reader Team. If you've ever wondered what it's like to read a novel before it's released, keep an eye on your inbox.

From My Journal

Sometimes the tiniest decisions change your life forever. Have you ever noticed that? For example, five years ago, we decided to take a little trip to the Black Hills to see Mt. Rushmore and to just get away from congested California.


We made a small decision to ask a realtor what homes cost in the area. And he said, "You want to see a few? I have time. I can take you to see what's available. No obligation." We said, "Why not?"


Those tiny decisions led to a major decision to one day retire in South Dakota, and to adding a new mortgage to our tight budget.


I wrote about how ordinary decisions shape our lives in my last Substack. If you'd like to read the post, you can click here:

For Writers:

If you're a writer looking for writing tips, you can read my blogs on Medium or watch my YouTube videos. Here is a recent video:

If you are just starting out as a writer or you've ever said, "I'd love to write a book" then visit my How to Write a Book group on Facebook where you can chat about your project and ideas with others.


Below are my social media links if you'd like to connect regularly.


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