Subject: Let’s kick off Intersection 25 — before it even begins

Hi Friend,


The countdown is on: in seven weeks, we’ll meet in Brussels for Intersection 25.

But the conversation starts now — and we’ve got something special lined up for you.


Virtual Session: How to Make Sense of Enterprise Mess

Before we gather in Brussels, we’re kicking things off with a free virtual Intersection session that dives right into this year’s theme: Untangling the Mess, Together. Join us and sensemaking expert Abby Covert on September 11th (12pm EDT / 6pm CEST) as we explore:

  • What kinds of messes exist in today’s enterprises?

  • How can we make sense of them — and why should we?

  • What is the nature of information? How is this related to language?

  • In what ways is Information Architecture helpful for strategy verbalisation and Enterprise Design?

Intersection Conference is now on Instagram!

We’re excited to introduce our new Instagram account: @intersectionconf

It’s the place where we’ll be sharing everything that makes Intersection what it is — from updates and insights before the event to real-time impressions during the conference.


Expect a closer look behind the scenes, snapshots, and reflections from the community. Whether you’re joining us in Brussels or following along from afar, this is where you’ll get a feel for the experience as it unfolds.

We can’t wait to kick things off — first online with Abby, and then together in Brussels.

See you there!


Warm regards,

Milan & Wolfgang


Intersection 25: "Untangling the Mess, Together!"


Enterprises are complex. They span multiple systems, perspectives, and layers—often leading to tangled structures, misaligned strategies, and fragmented experiences. At Intersection 25, we come together to unravel this complexity.


For over a decade, Intersection has been the leading conference on strategic Enterprise Design. We've brought together practitioners in Enterprise Design and Architecture, Service and Information Design to tackle real-world challenges. We co-created EDGY, an Open Source toolkit to support their work with enterprises.


Now, as we launch our 11th edition in Brussels, we focus on untangling the mess—helping enterprises navigate their complexities, inside and outside, and shape more coherent, connected, and purposeful futures.


Topics:

  • Decision-Making in Complexity – How do we enable faster, better joint decisions across silos, organisations and ecosystems?

  • Making Enterprise Information AI-Ready – What does it take to structure, govern, architect and design information to enable machine learning applications?

  • Cross-Enterprise Experiences – How can we design seamless interactions across organisations, products, platforms, and channels?

  • Language, Mental Models & Visualisation – How do we create clarity, consistent terminology and shared understanding for alignment and action?

  • Organisation & Ecosystem Complexity – What strategies help enterprises thrive in interconnected and evolving environments?

Join us in Brussels and let’s untangle the mess, together.



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