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Insider's Newsletter
Feb 16,2026
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New!
RC10 Model 24 Classic Kit
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Feb 11, 2026
THE TEAM DOES IT IN THE DIRT
A RACE CAR, NOT A TOY — NOW IN 1:24 SCALE
You’ve heard it before, and it still rings true. Team Associated doesn’t build toys—we design and engineer true RACE cars, now expertly scaled down to an authentic 1:24 version of the legendary RC10. The RC10 Model 24 captures the look, feel, and performance DNA of the original in a compact, precision-built package.
The RC10 Model 24 features fully independent suspension, a scaled aluminum monocoque tub chassis, and race-inspired hardware throughout. Strength, durability, and attention to detail come standard.
Available: Pre-Order
#WeAreAE 
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AE Membership Club
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New tier added to our AE Membership Club with access to our Collectors Series product line.
AE Club is a paid membership, where you get access to special pricing on AE products and some incredible perks. Click the “more” buttons for additional details.
#WeAreAE
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National Champion Doug Lariviere Joins Reedy
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February 12, 2026
Reedy is excited to announce multi time ROAR Spec National Champion Doug Lariviere has joined the Reedy team for 2026 and beyond. Doug will bring years of experience and expertise to the Reedy brand where his skills will be used for both product development and event support. While Doug will continue to mostly compete in the modified classes, he will develop spec specific products between events and assist all Reedy drivers at major events with technical support.
When asked about this opportunity, Doug said, “I’m excited to partner with the Reedy brand for 2026 and beyond. Huge thanks to Brent, Rick, Billy, Kyle and everyone else at AE for giving me an opportunity and making me feel at home right away. I can’t wait to hit the track and grow with the brand.”
#WeAreAE
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Element RC video playlist
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Associated Electrics, Inc.
21062 Bake Parkway
Lake Forest, CA 92630
(949) 544-7500
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