Hi Friend,

On this week's podcast episode, I break down the latest music industry news and production trends, connecting the dots between business shifts, platform power, legacy gear, and loudness myths to give you a better understanding of where the industry is heading.

• First I dig into Native Instruments filing for insolvency, what that could mean for users of Native Instruments, iZotope, Plugin Alliance, and Brainworx, and why private equity continues to create concern in pro audio. 

• I also look at Audiotonics acquiring more respected audio brands, the sale of Norman’s Rare Guitars, and why not every Private Equity acquisition is bad news.

• From there, I look at the reality of going viral in music, why slow growth often creates a stronger long-term catalog, and why YouTube may be the smartest platform for artists who want sustainable traction. 

• I'll also explain why YouTube views no longer count toward Billboard charts in the same way, why that matters less for indie artists than many think, and why platform relevance is shifting right in front of us.

• This episode also celebrates 75 years of the Fender Telecaster, as I look at why its design still matters today

• And a final wrap with a practical breakdown of LUFS, streaming loudness, and the new laws affecting video streamers. 

If you want a sharper view of the modern music business without hype, this episode delivers exactly that.

You can hear it at bobbyoinnercircle.com, or via Apple Podcasts, Amazon Music, YouTube Music, Mixcloud, Spotify, Deezer, TuneIn Radio, or RadioPublic.

Also, a video version of this podcast is now available on YouTube as well.

Enjoy the show!

Bobby