Hi Friend,

My guest on the podcast this week is Ariel Hyatt, who’s CyberPR agency just celebrated 25 years in business. Ariel and her company specialize in digital media campaigns for the music industry.

She has spoken in 12 countries to over 100,000 creative entrepreneurs and is the author of five bestselling books on social media, marketing, and crowdfunding including Cyber PR for Musicians, Music Success in 9 Weeks, and Crowdstart. 

Her newest Book The Ultimate Guide to Music Publicity describes everything you need to know about hiring or being a music publicist and is the very best book of its kind.

During the interview, we spoke about how much music PR has changed through the years, matching up with the right publicist, using the hero’s journey in your bio, why physical press kits are still relevant, and much more.

On the intro I’ll take a look at the latest trends in film licensing, and the environmental issues in building guitars.

Remember that you can find the podcast at BobbyOInnerCircle.com, or either on Apple Podcasts, Stitcher, Mixcloud, Google Podcasts, Google Play, Spotify, Deezer, TunIn Radio, and RadioPublic.

Enjoy the show!

Bobby

P.S. By the way, a transcription of the each podcast is now available at bobbyoinnercircle.com!