My guest this week is longtime Senior VP of Marketing for Warner Bros and current marketing consultant to both labels and indie artists Ted Joseph. 

 

Ted has been associated with over 100 gold and platinum recordings for artists in a wide range of genres, from pop and urban to contemporary jazz and country. He has directed overall marketing campaigns for Madonna, Van Halen, Rod Stewart, Seal, Prince, Earth Wind & Fire, Jennifer Lopez, R Kelly, Nelly, Usher, Kenny Chesney, Norah Jones, Katy Perry, Green Day, Linkin Park, Kanye West to name just a few. 

We spoke about marketing campaigns for both artists and labels in the past, as well as comparison to the current marketing trends. If you ever wanted to hear about the inner workings of a major label promo campaign (as well as a lot of cool radio stories), this is it.

On the intro I'll look at why Apple is creating its own music publishing division, and the study that found that #1 pop hits are suspiciously similar.