Recently released, the “Complete 2015-16 Global Cord Blood Banking Industry Report” reveals key benchmarks to track and why you should care. Benchmarks are critical to assess, because the cord blood banking industry has matured substantially over the past few years, creating both serious threats and novel opportunities. Therefore, judging individual company performance relative to the broader cord blood marketplace has become substantially more complex.
Winning U.S. based search traffic through Google Adwords for the search term “Cord Blood” now costs $38.38. When all locations are allowed, the cost for winning search traffic through Google Adwords for the phrase “Cord Blood” is $22.60. (Holy cow, that is expensive!)
Awareness rates for cord blood banking are also a troublesome factor for the industry, because a survey by BioInformant of
600+ recent and expectant parents revealed that rates of parental awareness have changed shockingly little over the past decade.
However, there are also emerging opportunities within the cord blood banking industry, including positive clinical trial findings, deal-making within the industry, improving public perception toward stem cell therapies, and more.
Within this rapidly evolving cord blood industry, those who commit to understanding current opportunities and threats will be positioned for a substantial strategic advantage. [
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