I once knew a trader named Paul. He was ready to quit after three months. 

His bankroll was nearly gone, and he thought he’d never make it. 

But he had something I didn’t recognize at first…Sisu.

It’s a Finnish word you won’t hear much in trading circles. But you should.

Sisu means:

• Strength of will

• Determination

• Perseverance

• Acting rationally in the face of adversity

Sound familiar? It should. Because those are the skills every trader needs to succeed on Betfair.

The truth is, trading isn’t easy. Most people dive in, full of excitement. But the mental grind? The endless setbacks? That’s where most traders give up.

Not the ones with Sisu.

Over 16 years, I’ve spoken with hundreds of traders. The ones who make it? They work on their skills. They persevere. They keep going when others stop.

And here’s the kicker—nobody’s born with Sisu. It’s a skill, just like trading itself.

So, the next time you’re stuck, ask yourself:

• What does acting rationally look like here?

• How can I push forward with determination?

Sisu isn’t flashy, but it’s the edge every great trader has.

Now it’s your turn.

What’s one thing you’re struggling with in your trading right now? 

Take one step today to face it head-on…like a trader with Sisu.