You Can’t Market to Everyone - IM NewsWatch, February 28, 2020
February 28th, 2020 at 7:07 am EDT
Friday, February 28, 2020
You Can’t Market to Everyone [Video]
Marketing is a skill. But you need the right audience who needs your products and services. The Entrepreneur magazine contributor David Meltzer has published a video titled ‘You Can’t Market to Everyone’. Entrepreneur team says, “Chief Marketing Officer of OnePlus Kyle Kiang shares how he went from a customer to... [Read more]
Five Ways to Improve Your Content Marketing Copy
Your copy speaks on your behalf and appeals your audience to take a decision. By integrating the element of persuasiveness and conviction you can win more customers. Entrepreneur magazine contributor Robert W. Bly has shared five Cs of content marketing copy that can strengthen your content marketing efforts. Bly says, “There... [Read more]
Everything You Need to Know about Social Media Target Audience
Social media platforms have become highly essential and useful in today’s marketing procedures. Through these platforms you try to reach the people who could be your prospective customers. The terms social media target audience refers to a group of people that you’ve identified that you want to appeal to. HubSpot contributor... [Read more]
Kaptiwa is live, Ditch Wistia, Dump Vimeo, Drop YouTube #ad
The “old guard” of video hosting sites haven’t quite kept up with the cutting edge for their users who publish videos. There’s a new video platform that is winning new converts daily. Among the many reasons for moving your video hosting to the new Kaptiwa 2.0 platform is that currently during the product launch week, there is... [Read more]
Strategies to Diversify Your Digital Marketing
Diversification in business refers to the process of a enlarging or varying range of products or field of operation. Similarly in the digital marketing domain you can diversify your performance by integrating different tools and strategies in your marketing mix. Search Engine Journal contributor Lee Wilson has an article highlighting five ‘must-haves’... [Read more]
Ways to Improve Your Content Marketing Results
Effective content marketing helps you to persuade more people and convert them into customers. This persuasive can be achieved by mixing the element of empathy in your content. Search Engine Journal contributor Simon Penson has shared some useful tactics to improve your content marketing campaign performance. Penson says, “Below I... [Read more]
Link Building Guide: How to Acquire & Earn Links That Boost Your SEO [Guide]
Link building is an important technique to improve your SEO rankings and get more web traffic. Search Engine Journal team has published a new guide called ‘Link Building Guide: How to Acquire & Earn Links That Boost Your SEO’ to help you build more links. SEJ team says, “Forget about those old-fashioned (and ineffective)... [Read more]
FunnelBase Deluxe: Boost Conversions With Social Proof #ad
The eyeSlick Active Media LTD team, headed by Cindy Donovan, has released a new SaaS application. FunnelBase Deluxe lets you take advantage of the power of social proof by sending automated review requests on your website, through email and even on social media. Then you can display the results as star ratings, product reviews and more. With this new software you can do it all in a stunning, instantly live, animated and fully customizable widget... [Read more]
Eight Ways to Identify a Possible Negative SEO Campaign
Negative SEO refers to the practice of unethical techniques to harm a competitor’s rankings in search engines. Search Engine Journal contributor Adam Heitzman has shared eight ways to identify negative SEO campaigns. Heitzman says, “This article will help you diagnose whether your website has been affected by negative SEO... [Read more]
Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs [Podcast]
Search Engine Journal’s Danny Goodwin has published a new podcast episode ‘Affiliate Marketing Trends, Crazy PR Stunts & Dropping F-Bombs’ featuring Adam Riemer. Goodwin says, “He and his team can come up with those really crazy PR stunts that don’t cost much money but generate a positive media response. “We... [Read more]
Google Featured Snippets [Guide for 2020]
In past few year, Google has announced several updates to featured snippets. These changes affect on which content is selected and how the snippets appear in the search results. Search Engine Journal contributor Lily Ray has published an informative guide on ‘Google Featured Snippets’ highlighting the details that you should know for... [Read more]
FXVisualClips Pro: Video maker for marketers, Day 2 of Launch #ad
With FXVisualClips Pro, you can create e-commerce videos, social videos, video ads, virtually any marketing video you may need. This new software was just released yesterday and is selling briskly; over 200 copies were sold on the first day of the launch. As a reminder of what this new video creation tool can do, it's an easy-to-use Drag-and-Drop video editor that makes creating videos simple... [Read more]
Digital Marketing Hacks for 2020 [Video]
New trends in marketing and addition of various tools and strategies shape digital marketing every year. The Entrepreneur contributor David Meltzer has published a video ‘Digital Marketing Hacks for 2020’ featuring Carlos Gil. Entrepreneur team says, “Carlos Gil, CEO and founder of Gil Media Co., talks about his career... [Read more]
Four Most Important SEO Basics for Websites
SEO has become the backbone for online businesses. With a strong SEO strategy you can extend your business reach to millions and continue to make more sales. Impact contributor Franco Valentino has shared a lit of four SEO basics that you need to consider for your websites. Valentino says, “The moral of this story is it literally... [Read more]
Three 2020 Digital Advertising Trends to Know
With new tools and technologies digital marketing and advertising domains are witnessing a new wave of changes. By knowing the latest trends and keeping up with them you can boost your business. Jeff Bullas has shared three digital advertising trends that are changing the way business is done today. Bullas says, “There are a couple... [Read more]
Email coaching by experts, Barb Ling & Dennis Becker #ad
Veteran marketing coaches, Barb Ling and Dennis Becker (together, they have over 44 years of experience) are offering email coaching for anyone wanting to up their game online. They have packed a lot of value into this low-cost training package: Ling Becker Marketing Coaching via Email... [Read more]
Facebook Ads Automation for Better ROI
Facebook advertising can help you to tap a huge user base of this social network for promoting your business. With an ability to automate your Facebook advertising process, you can further boost your benefits. Facebook ads automation helps you to manage budgets between campaigns to maximize performance and automatically increase budgets when performance... [Read more]
SEJ Shares 10 Content Marketing Skills You Need to Master
Search Engine Journal contributor Julia McCoy has published an article highlighting 10 content marketing skills you need to master for achieving marketing success. McCoy says, “The good news is you don’t need a special degree or inborn talent to master these 10 essential content marketing skills. All you need is to know what these skills... [Read more]
Short Guide to Create Captivating Content
Your content is a powerful tool that can help you to win more and more customers and retain them for a long period. Copyblogger’s Sonia Simone has shared six critical components that help you to create captivating content. Simone says, “When you want to persuade, it’s useful to take a look at the classic “formulas” of copywriting —... [Read more]
Sendiio 2.0 released: for email, FB messenger, SMS text #ad
When it was first announced in in February, 2019, Sendiio was the first (and is still the only) autoresponder that combined the power of: 1. email marketing, 2. Text Message Marketing and 3. Facebook Messenger Marketing under a single central Dashboard - at a one-time price. It was so popular, that over 3000 copies were bought... [Read more]
How to Improve Your Blog Headlines
To engage your blog audience it is important to capture their attention with appealing headlines. By targeting the Psychology of your visitors you can achieve your goals. Copyblogger’s Brian Clark has shared 10 ways to create effective headlines for your blog. Clark says, “Looking to add some new templates to your arsenal of... [Read more]
Improving SEO Ranking with Encryption
Encryption keeps your website’s and user’s data safe. Since customer data is one of the most essential elements in business success, you need to be considerate about it. Search Engine Watch contributor John Ejiofor has shared an article highlighting the importance of encryption in enhancing SEO rankings. Ejiofor says, “The... [Read more]
The Science Of Effective Marketing With Dan Gilbert [Podcast]
Effective marketing starts with in-depth research. You can cultivate deep insight into your marketing process and make more sales. ClickZ team has published a new podcast episode ‘The Science Of Effective Marketing With Dan Gilbert’ to help you improve your marketing. ClickZ team says, “This is the ClickZ digital marketing... [Read more]
Three Ways to Improve Customer Experience
By providing great customer experience (CX) you can achieve your business goals. CX is considered to be one of the most important aspects of business growth. Target Marketing’s Andre Chandra has shared three ways to improve your business with customer experience. Chandra says, “How your brand engages prospects sets the tone for... [Read more]
‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ Webinar March 24 [Webinar]
Well planned influencer marketing campaigns can be a driving force for your business. The biggest challenge of this form of marketing is – identifying right influencers. Retail Dive is hosting a webinar ‘Why Every Brand Should Be Rethinking Their Influencer Strategy’ on Tuesday, March 24, 2020 at 11.00 am ET. SMT team says, “In... [Read more]
‘Add Value and Revenue by Owning Customer Success’ Webinar March 17 [Webinar]
To grow your business you need to keep your customers happy. By retaining them for a longer period of time you can strengthen your business and attract other customers too. MarketingProfs is hosting a webinar on ‘Add Value and Revenue by Owning Customer Success’ on Tuesday, March 17, 2020 at 2.00 pm ET. MarketingProfs team says, “Customer... [Read more]
Guide to Creating and Optimizing Landing Page with AI
Your product landing works as a magnet for attracting new prospects and converting them into customers. With the help of artificial intelligence (AI) technology you can improve landing page optimization and create more sales. Unbounce contributor Garrett Hughes has shared five ways to create effective landing pages and optimize them with AI.... [Read more]
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