Google Discover is an updated Google feed experience that keeps you informed about the interests and hobbies you care about most. MOZ has published a new Whiteboard Friday video ‘SEO and Google Discover’ featuring Tom Capper. The MOZ team says, “In today’s episode of Whiteboard Friday, Moz’s own SEO expert, Tom Capper, talks about... [Read more]

Organic search refers to the search results of a search engine that cannot be influenced by paid advertising. Organic search results are ranked according to their relevance to the search term. Ahrefs’ Head of Content, Joshua Hardwick has published a comprehensive guide on organic search. This guide covers the following: Types of organic search... [Read more]

Search Engine Journal has published a new podcast episode ‘Importance of Understanding Your Audience’ featuring Chris Brogan and Brian Clark. Brent Csutoras says, “Chris Brogan and Brian Clark both join SEJ’s Loren Baker on this episode to discuss the importance of building an audience, the value of an email list, the importance... [Read more]

The e-learning marketplace is expected to be worth $165 BILLION in sales this year and is predicted to double in the next few years. New e-learning software, Coursium, helps you sell online courses, even assisting with creating the courses. Now, you can create an attractive, e-learning academy full of courses in just minutes. With Coursium, you can... [Read more]

By growing your network on social media platforms, you can boost your sales. On Instagram too, you can achieve sales growth by reaching more people. Social Media Examiner contributor Corinna Keefe has shared nine useful ways to help you improve your Instagram reach. She says, “For business accounts, the algorithm rewards novelty: new content,... [Read more]

Google has created many tools to supports SEO activities. By using them rightly, you can take your SEO performance to the next level. MOZ contributor Brie E Anderson has published an article highlighting five free Google tools to upgrade your SEO strategy. She says, “There’s plenty of room for paid tools in the SEO space — Moz is a prime... [Read more]

The concept of social selling refers to using social media platforms to boost your online sales. According to HubSpot, “Social selling on LinkedIn refers to using LinkedIn to find, connect, and build relationships with leads and prospects in hopes of driving sales.” HubSpot contributor Aja Frost has published a comprehensive guide on ‘Social... [Read more]

No matter what happens in the world. from pandemic to inflation, eCommerce is here to stay. Over the last 20 years, more and more sales are occurring online every year. The pandemic has only accelerated the move to online sales. There’s no going back. That means that there will always be room for new eCommerce sites, particularly specialty (on... [Read more]

Personal websites help you project various elements. You can create a resume site, portfolio site, personal blog, and much more. HubSpot contributor Sophia Bernazzani has published an article highlighting 19 examples of great personal websites. She says, “Did you know 80% of businesses say a personal website is important when evaluating job... [Read more]

A web hosting provider is in business to assist people and organizations to create their own sites and then make them accessible on the World Wide Web. While it is possible to host your website on servers that you own (and we have, in the past), the vast majority of sites are hosted on the servers of hosting service providers because this is much... [Read more]

Impressing potential customers with the urgency of making a decision and buying is a frequently used marketing tactic. Every grocery and general merchandise store in developed countries around the world has time-limited offers. In the USA, they are called “sales”; elsewhere they may have other names. There’s nothing stupid about that.... [Read more]

With CoursEmpire, just released by the Victory Akpos team, you can ➤ Create, Host, and Sell Your Online Video Courses ➤ Create Professional Sales Pages To Market Your Courses ➤ Deliver your courses with the Built-in Video Marketing Tools ➤ Brand Your Courses and Sell Under Your Name ➤ They have included a collection of courses already uploaded... [Read more]

Maybe you’ve been online a long time, or maybe you are new in this profession. Either way, avoiding mistakes (either rookie mistakes or careless mistakes) will improve your results. Keep your eye on the ball. What is your mission? What is the purpose of your activity? Of course, it is likely to ultimately be to earn a living, but that can be... [Read more]

The IM NewsWatch editor is hospitalized for a few days with a mosquito-borne disease. This will reduce our ability to publish news for the rest of this week. We wish him well and hope to have him back with us next week. In the meantime, our publisher will be filling in on a limited basis, publishing articles as often as possible.  [Read more]

If you are looking for a fix to your site’s traffic problem, check out Traffic Goliath. “How can I get more traffic to my site?” It’s a question IM NewsWatch readers are always asking. Everyone needs more traffic to their site. You do; we do. The usual answer is better ranking in Google. There’s no more economical way to get more... [Read more]

By creating useful and popular content, you can increase the prospects of improving your sales and marketing revenue. Links pointing to your content play a vital role in this process. Search Engine Journal is hosting a webinar ‘How to Create Linkable Content’ on Tuesday, August 17, 2021, at 1.00 pm ET. Annette Franz CEO of CX Journey Inc.... [Read more]

Creating an attractive website with a responsive design is certainly important. It’s the starting point for building a flourishing online business. At the same time, it is equally important to correctly promote your website. Emerson was wrong about just building a better mousetrap. A website is a “product”, and as with any product,... [Read more]

Your content speaks for you and your brand. It helps you persuade your audience to take an action. Your content is the heart of your site. Without good content, you don’t have a good site. So all us webmasters and site owners need to be continually improving our content. Ahrefs has published a video “How to Create Content that’s “Better”... [Read more]

Some people say that running a digital marketing agency is the best online business opportunity today. Why? Because the pandemic is driving many businesses online that had never considered it before. They are looking for an expert to get their online presence up and running. AgencyReel 2.0 is a new application designed to start up and run your online... [Read more]

Email is one of the most powerful tools for reaching your target audience and boosting your sales. With developing technology, you can use email to share a variety of content. Video is one of them. Content Marketing Institute has shared an in-depth article analyzing the impact of video email on the audience. The CMI team says, “This week, new... [Read more]

Artificial Intelligence is transforming the way businesses operate. And even more so, AI brings the promise of meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. Martech is hosting a webinar ‘Use the Power of AI to Deliver An Extraordinary Customer Experience’ on Tuesday, August 17, 2021,... [Read more]

Your content marketing needs a variety of tools that can help you reach a wide audience and grow your business. With the right set of content marketing tools, you can achieve your sales target. Allwork contributor Cat Johnson has published an article highlighting 15 free content marketing tools. She says, “Here are 15 of my favorite content marketing... [Read more]

A/B testing is a user experience research methodology. It consists of a randomized experiment with two variants, A and B. It includes application of statistical hypothesis testing or “two-sample hypothesis testing” as used in the field of statistics. SeedProd contributor Stacey Corrin has published a step-by-step guide to running Google... [Read more]

In Google Data Studio, filters help you to present and visualise the data most relevant to you and your report users. You can apply a filter to a chart, control, page, or the entire report using the DATA properties tab. GlowMetrics contributor Conor Ross has published ‘A Guide To Using Filters In Google Data Studio’ to help you improve... [Read more]