Authenticity in social media strategy fosters genuine connections with audiences, building trust and long-term loyalty. Transparent, relatable content resonates more deeply, enhancing brand credibility and engagement. HubSpot contributor Erin Pennings has published an article on maintaining authenticity in your social media strategy — even with AI. She... [Read more]

Using AI for PPC advertising enables smarter bidding, audience targeting, and ad personalization to maximize campaign performance. It streamlines management while improving ROI through real-time data analysis and automation. Digital Marketing Institute has published an article on using AI in PPC advertising. The DMI team says, “Artificial intelligence... [Read more]

Marketing measurement involves tracking and analyzing the performance of campaigns to assess effectiveness and return on investment. It helps businesses make data-driven decisions and refine strategies for better results. Search Engine Journal contributor Tory Gray has published an article on creating a marketing measurement plan for accurate data and... [Read more]

Check out The AmpCast AI Games, if you want to know what AI traffic strategies Chris Munch used instead of ChatGPT – he says these strategies work much better – to grow one of his clients’ traffic to 50,000 highly targeted visitors per month. (By the way, this win was against a “household name” brand competitor.) The AmpCast... [Read more]

Video SEO and social media work together to boost online visibility by optimizing video content for search engines and sharing it across platforms for greater reach. This combination enhances engagement, drives traffic, and improves overall digital presence. Search Engine Journal contributor Chelsea Alves has published an article featuring strategies... [Read more]

As artificial intelligence (AI) evolves, it is upending how media campaigns are executed, from audience segmentation and media buying to real-time optimization and performance measurement. Digital Marketing Depot has published ‘State of Data 2025 Report’. The DMD team says, “The State of Data 2025 Report examines AI’s adoption,... [Read more]

This is a reminder for the SEJ webinar on May 22, 2025. In the fast-paced world of e-commerce and retail, managing affiliate and influencer partnerships efficiently is key to scaling growth. But as programs expand, so do the challenges—think delayed payouts, manual processes, and poor visibility into performance. Adweek is hosting a webinar,’... [Read more]

Advertmate launches today with a big Launch Webinar. Here’s a summary of key information about Advertmate. “Do I need to know how to run ads?” Nope. Advertmate was built for people who’ve never run a campaign before. Just describe your product and let the AI do the rest. “What if I already run ads?” You’ll love how... [Read more]

Today’s consumers are evolving faster than ever, and brands that fail to keep up risk falling behind. In an era defined by constant change, real-time, high-performance data is the key to staying connected with what your audiences want, need, and expect right now. Adweek is hosting a webinar,’ Master Consumer Agility With AI-Driven Data’... [Read more]

Instagram Boost amplifies post visibility by turning regular content into sponsored ads, reaching a broader and targeted audience. It’s a quick way to increase engagement, drive traffic, and grow brand awareness. The latest ‘HubSpot Marketing’ video is titled ‘How to Make Instagram Boost Actually Work for Your Business’. It... [Read more]

YouTube channels play a vital role in marketing by providing a platform to share engaging video content that builds brand awareness and trust. They help attract, educate, and convert audiences through consistent, visual storytelling. Digital Marketing Institute has published an article featuring 15 ways to grow your YouTube channel. The DMI team says,... [Read more]

SmartInbox is your solution if you are tired of paying monthly fees to costly third party public domains for hosting your email service. Even when you pay the fees, your emails often land in the spam folder, which ultimately reduces your business credibility and profitability. But now you have an alternative. SmartInbox offers you the world’s first... [Read more]

This is a reminder for the SEJ webinar on May 22, 2025. An AI search strategy leverages artificial intelligence to understand user intent and deliver more accurate, personalized search results. It enhances SEO by optimizing content for semantic relevance and predictive algorithms. Search Engine Journal is hosting a webinar, ‘Do More With... [Read more]

Google Search Central has published the latest episode of the Search Off the Record podcast titled ‘Debugging the Internet: HTTP, TCP, and You’. The GSC team says, “In this episode of Search Off the Record, Gary Illyes and Martin Splitt from the Google Search team dive deep into the foundations of how the web works—specifically... [Read more]

Creative optimization is increasingly essential to campaign performance—but many advertisers are still using outdated tools and fragmented workflows. As customer journeys grow more complex, marketers need new strategies to scale production, test effectively, and manage creative from start to finish. Adweek is hosting a webinar,’ Maximize... [Read more]

Here’s what you get inside Creative Lab AI: ✅ 300+ AI tools under one dashboard ✅ Content writers, video generators, voiceovers, chatbot agents ✅ Stable diffusion & image editing tools ✅ Logo & design studio... [Read more]

HubSpot has published the latest episode of the ‘How I Built a Personal AI Assistant With Claude + ChatGPT’. The HubSpot team says, “What if you could be 10x more productive—just by letting AI organize your workday? Kipp dives into how... [Read more]

Generative AI streamlines content creation by producing high-quality text, images, and ideas quickly and efficiently. It empowers marketers to scale their efforts while maintaining creativity and personalization. Digital Marketing Depot has published ‘Generative AI for Content Creation: A Marketer’s Guide’. The DMD team says, “MarTech’s... [Read more]

Digital Marketing Institute has published a new episode of the Ahead of the Game podcast titled ‘How to Go to Network (Not Market)’. The DMI team says, “In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ speaks with ⁠⁠Mark Kilens⁠⁠, CEO and co-founder of ⁠⁠Tack⁠⁠, a community and consultancy focused on... [Read more]

Kevin Fahey just launched The Ultimate Lead Magnet System to help online marketers build their email opt-in list.... [Read more]

The latest Ahrefs Podcast episode is titled ‘How A SINGLE LINE built a 50K+ community’ featuring Joe Glover. This episode covers the following: How do you know if you have a community What exactly IS a community Community is NOT a sales channel Don’t build a community; build a culture Finding the sprouts of community culture Getting people... [Read more]

Local SEO in 2025 focuses on hyper-local targeting, voice search optimization, and AI-driven personalization to connect businesses with nearby customers. Enhanced map integrations and real-time updates boost visibility and foot traffic. Search Engine Journal is hosting a webinar, ‘Local SEO: How To Make More Customers Click, Choose &... [Read more]

Digital advertising in 2025 is being revolutionized by generative AI, enabling hyper-personalized, immersive experiences across platforms like streaming services and social media. Brands are leveraging omnichannel strategies and interactive formats to combat ad fatigue and foster deeper consumer engagement. Digital Marketing Depot has published ‘Digital... [Read more]