Understanding sustainable SEO strategy - IM NewsWatch, February 17, 2023

February 17th, 2023 at 6:01 am EDT


 

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Keeping up with AI Advances

I came across an interesting blog, called Ben’s Bites, by Ben Tossell. Every day he posts short comments on news in the AI world. It’s free. It’s fun. It’s a quick read. I subscribed. Check it out. You might like it, too: Ben’s Bites, blog by Ben Tossell This post contains, among other topics, an interesting list of AI-based... [Read more]

TikTok Ad Creative That Delivers Results [Video]

Advertising on TikTok can help you reach a wider social media audience and promote your business. Watch Social Media Examiner’s latest episode of the Social Media Marketing podcast ‘TikTok Ad Creative That Delivers Results’ to improve your TikTok ads. Social Media Examiner  [Read more]

SEO troubleshooting with Browser Devtools [Video]

Watch Google Search Central’s latest video ‘SEO troubleshooting with Browser Devtools’. The Google team says, “Explore behind the scenes of your browser, a powerful tool, to debug various technical SEO issues you’re facing. Learn how to use Google Chrome DevTools to perform basic debugging steps. Find out about the performance... [Read more]

VidRactor: Personalized videos to improve engagement #ad

VidRactor is, according to its creators, “the First to Market Action-Based & Personalized Video Technology to Improve Engagement And Turn Viewers into Leads, Sales & Profits in Minutes”. This new software helps you to encourage your customers or audience to interact with you using 35+ action triggers. Not just that, based on inputs... [Read more]

AI-generated content – Google Search guidelines

AI content creation means using tools powered by artificial intelligence to generate content. AI chatbots like ChatGPT use a language-based model, meaning it’ll respond to the text you input and then generate outputs based on the data it gathers. The Google Search Central team has published new guidance about AI-generated content. The Google... [Read more]

Keep Customers Engaged All Year Long, February 21 [Webinar]

The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. MarTech is hosting a webinar ‘ Keep Customers Engaged All Year Long’ on Tuesday, February 21, 2023. The MarTech team says, “Join our interactive webinar with Kate Richardson, Director of Customer Retention Marketing... [Read more]

Understanding sustainable SEO strategy

A sustainable SEO strategy allows you to continuously publish content of value. It does that with content relevant to your audience and business and gets stronger results without draining your resources. Search Engine Land contributor Corey Morris has published an article featuring eight aspects of a sustainable SEO strategy. She says, “Below,... [Read more]

[LIMITED EDITION] YouTube Marketing for Beginners PLR #ad

Jonathan Teng and Jason Yu have a 48-hour special on YouTube Marketing For Beginners PLR. This is a complete Done-For-You lead magnet package, that you can use to build your list while saving you time. It can also enhance your reputation as an expert since you may put your name on it as the author. It has been placed on this sale with a reduced price... [Read more]

Balance Privacy and Personalization with these First-Party Data Strategies, February 28 [Webinar]

In today’s digital landscape, privacy and personalization are often seen as conflicting objectives. On the one hand, customers demand privacy and control over their personal data. MarTech is hosting a webinar ‘Balance Privacy and Personalization with these First-Party Data Strategies’ on Tuesday, February 28, 2023. The MarTech team... [Read more]

How to grow your WordPress site with Site Kit? [Video]

Google has published a new video ‘How to grow your WordPress site with Site Kit?’ sharing useful advice on improving your WordPress website performance. The Google team says, “What metrics can you use to gauge the success of your WordPress website? What trusted tools can you use to make sure you’re getting an accurate picture of... [Read more]

Latest link best practices for Google

Google has published new link best practices in their SEO and search developer documentation. The Google team says, “Google uses links as a signal when determining the relevancy of pages and to find new pages to crawl. Learn how to make your links crawlable so that Google can find other pages on your site via the links on your page, and how to... [Read more]

VidMora AI: ChatGPT-powered eye-grabbing videos #ad

The Akshat & Jaideep Group has released VidMora AI, which they call the world’s first ChatGPT-Powered app that generates high-quality content and converts it to scroll-stopping videos with thousand of done-for-you templates. It includes a unique AI-Based background removal tool and DFY Templates for your videos. If you are tired of creating... [Read more]

Master the CX Trifecta in 2023: Data, Content & Tech, February 23 [Webinar]

Looking ahead to 2023 and beyond, businesses worldwide are facing lots of uncertainty. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service. MarTech is hosting a webinar ‘ Master the CX Trifecta... [Read more]

Lead Management Best Practices

Lead Management is the process of acquiring and managing leads until the point where they make a purchase. HubSpot contributor Claudia Martinez Monsanto has published an article featuring useful strategies to manage your sales leads. She says, “Effective sales lead management is one of the core principles of any successful business. It helps the... [Read more]

Maximizing Your B2B Marketing Budget [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Maximizing Your B2B Marketing Budget—Recession Strategies and Tips’ featuring Lindsay Boyajian Hagan. George B. Thomas says, “Marketers are often torn between campaigns that get immediate results—which are also immediately visible to executives—and tactics... [Read more]

AI Video Pro boosts traffic, leads & sales #ad

AI Video Pro is the world’s first cloud-based software that allows you to create powerful, viral videos for YouTube shorts automatically.... [Read more]

Digital Engagement Benchmarks 2023, February 23 [Webinar]

Audiences want more engaging digital experiences – in fact, the latest data shows there’s been a 25% increase in webinar participation year-over-year. MarketingProfs is hosting a webinar ‘Digital Engagement Benchmarks 2023’ on Thursday, February 23, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join us for “Digital Engagement... [Read more]

Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit, March 16 [Webinar]

Consumers look for voices they trust or relate to, and that’s the value that influencers and other creators bring to your brand. Adweek is hosting a webinar ‘Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit’ on Thursday, March 16, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the steps every... [Read more]

Secrets of a Marketing Champ: 3 Ways to Prove Your Value, March 16 [Webinar]

Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. Digital Marketing Depot is hosting a webinar ‘Secrets of a Marketing Champ: 3 Ways to Prove Your Value’ on Thursday, March 16, 2023, at 1.00 pm EDT. The DMD team says, “This session will... [Read more]

60 Minute Reseller: build product from PLR, have it on market in < 1 hour #ada>

SEJ Lists 13 Video Editing Software Tools

When it comes to content marketing, video fares high. It helps you convince your prospects to take the desired action. With the right tools, you can create great video content. Search Engine Journal contributor Andrea Atzori has published an article featuring the 13 best video editing software tools for beginners. He says, “It doesn’t make sense... [Read more]

Marketing in Today’s Metaverse [Guide]

MarketingProfs has published a new guide ‘Marketing in Today’s Metaverse’. The MarketingProfs team says, “Download Marketing in Today’s Metaverse—a new free guide from Allseated. It explains what you and your team need to consider before taking the “metaverse plunge” and how the metaverse will change how you... [Read more]

Marketplace SEO: A Guide To Optimize Listings [Guide]

Marketplace SEO is an SEO form that involves optimizing product listings on e-commerce platforms. Search Engine Journal has published ‘Marketplace SEO: A Guide To Optimize Listings’ explaining Marketplace SEO. Alex Macura says, “There are a lot of overlaps when it comes to comparing marketplace SEO with “normal” SEO. For similarities,... [Read more]

SEJ’s 4-Step Guide to Improving SEO

To grow your business, you need to continue to work on your SEO. To achieve the best SEO results, keeping your SEO strategy aligned with the search engine algorithm is essential. Search Engine Journal has published an easy 4-step guide to improving SEO with powerful topic clusters. The SEJ team says, “Today, we’re going to travel down the content... [Read more]

A Simple Way to Boost Your Amazon SEO [Video]

Amazon search engine optimization (SEO) is the process of optimizing product listings to help them rank higher in product searches on Amazon.com. Neil Patel has published a new video ‘A Simple Way to Boost Your Amazon SEO’ to help you improve your Amazon SEO performance. He says, “Do you have trouble gaining traction on Amazon? Look,... [Read more]

How To Scale Your PPC & Advertising Way Beyond Google Ads [Podcast]

Search Engine Journal has published the latest episode of Search Engine Show podcast ‘How To Scale Your PPC & Advertising Way Beyond Google Ads’ featuring John Gentry. Loren Baker says, “Success in the fast-paced world of advertising requires a focus on innovation and adaptation to the latest trends. This includes staying informed... [Read more]

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