Understanding Schema Markup - IM NewsWatch Newsletter, September 23, 2021

September 23rd, 2021 at 6:58 am EDT


 

IM NewsWatch

How to Start a Digital Marketing Business [Explained]

Starting any type of business requires an intuition that empowers you to stay persistent in your journey. There are several resources and advice available on starting your digital marketing business. Quick Sprout’s Lars Lofgren has published a detailed article on starting a digital business. He says, “Now more than ever, digital marketing... [Read more]

Effective Marketing Campaigns [Guide]

A marketing campaign is an approach marketers use to promote their company’s products, services, or resources. SEMrush has published ‘A Quick Start Guide to Effective Marketing Campaigns’ to help you design and execute rewarding marketing campaigns. Victoria Liaonenka says “Think of the strategy component of your marketing campaign... [Read more]

Understanding Schema Markup

Schema markup is the language of search engines, using a unique semantic vocabulary. It is code used to more clearly provide information to search engines in order to understand your content. Business 2 Community contributor Manick has published a comprehensive article on Schema markup. He says, “The primary value proposition of Schema markup is... [Read more]

Traffic Five: Methods you can use to build your list #ad

Kevin Fahey just released another info product and case study: Traffic Five. Fahey has been online 14 years and has done quite well; millions of dollars, he says, using these same traffic generation methods. These are five traffic methods you need to know about. His products have helped tens of thousands of marketers and business owners. We, too, have... [Read more]

SEO Secrets to Improve Your Business Performance [Video]

SEO is an ongoing process. You need to learn and experiment a lot to get the desired results from your SEO strategies. Neil Patel has published a new video ‘SEO Secrets to Improve Your Business Performance’ to help you discover the SEO secrets of big brands. He says, “Did you know that big brands replicate a very similar SEO strategy... [Read more]

Exemplary Email Marketing Campaigns [Video]

A strong email marketing strategy can help you to achieve your sales goals. By observing successful content marketing campaigns, you can create your own. HubSpot has published a new video ‘6 Great Email Marketing Campaigns Examples (As Chosen By Experts)’ to help you create great email marketing campaigns. The HubSpot team says, “In... [Read more]

Six Steps to Building Influencer Marketing Campaigns [On-Demand Webinar]

Influencer marketing has emerged as one of the more effective marketing channels in today’s ever-expanding media landscape. But knowing where to begin incorporating influencers for your business can be intimidating. Entrepreneur magazine has made available an on-demand webinar ‘Six Steps to Building Influencer Marketing Campaigns’. The... [Read more]

The1Bundle: Storage, Hosting, Graphics, Even Funnel Page Design #ad

Mosh Bari has just released The1Bundle. This is an "all in one" tool that simplifies your marketing life immediately, while reducing your cost, too. Now you can cancel Your Dropbox, hosting, and ClickFunnels monthly payments, and you can fire your graphic designers now. The1Bundle does it all and during its launch, you pay once, not monthly.... [Read more]

CMI Highlights Content Marketing Myths and Missteps

Effective content marketing is a key to leading your business further. Quality content helps you persuade your audience and create more leads. Content Marketing Institute contributor Ann Gynn has compiled content marketing myths and missteps that hurt businesses. She says, “We asked presenters at the upcoming Content Marketing World what irritates... [Read more]

How to Achieve Better Video Performance in Web Stories

The OpenJS Foundation and AMP Project team has shared some useful steps to help you achieve better video performance in web stories. The AMP team says, “Web performance is critical for a great user experience. We continue to see Story creators utilizing video-first narratives to keep their viewers engaged and coming back for more. However, the... [Read more]

CMI Shares 10 Best Practices to Write Email Subject Lines

When it comes to email marketing, you need to focus on several elements. The first and foremost is your language. Effective communication helps you closely connect with your prospects and make them take an action. Content Marketing Institute contributor Evaldas Mockus has shared 10 best practices to write the perfect email subject lines. He says, “How... [Read more]

Video Engine Pro: HD videos in a snap #ad

Brett Ingram and Mo Latif have just released new video creation software, called Video Engine Pro. This is a powerful live-action video builder (and point-n-click software) that creates multi-dimensional videos that are entertaining, informative, and persuasive. ✅ Fully Editable & Brandable Template Videos ✅ FULLY-Featured & Dynamic Video... [Read more]

Trends in Content Marketing 2022, September 23 [Webinar]

Content marketing is one of the most important forms of marketing. It plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ‘Trends in Content Marketing 2022’ on Thursday, September 23, 2021, at 1.00 pm ET. The CMI team... [Read more]

How to Build Links with Surveys

Link building is an essential process to boost your SEO performance. Apart from publishing quality content, you also need to adopt the right strategies that can help you secure more backlinks. MOZ contributor Amanda Milligan has published an article highlighting some useful strategies to use surveys for securing more links. She says, “I’m... [Read more]

Why Intent and Design Is Important in Digital PR [Podcast]

Search Engine Journal has published a new podcast episode ‘Why Intent and Design Is Important in Digital PR’ featuring Gisele Navarro. Brent Csutoras says, “Our host Loren Baker sat down with the CEO of NeoMam Studios, Gisele Navarro, to talk about the importance of design and intent in Digital PR. Early in her career, Gisele started... [Read more]

Skilldd: Even beginners can offer pro graphic services #ad

Skilldd software, just released by Art Flair, makes it simple to use existing, copyright-free graphics or graphics you outsource to artists to create designs that businesses need for making their company visible.... [Read more]

The Advantage of Email Marketing [Podcast]

Copyblogger has published a new podcast titled ‘The Advantage of Email Marketing’ featuring Nathan Barry of ConvertKit. Darrell Vesterfelt says, “In this week’s episode Darrell and Nathan dig into email marketing from beginner to advanced, including: Nathan’s early views on digital marketing and why his core values haven’t changed How... [Read more]

Tips for Successful Influencer Marketing Campaigns

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field. Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing... [Read more]

Getting Your Search Marketing Campaign Up and Running [eBook]

Digital Marketing Institute has published a new ebook ‘Getting Your Search Marketing Campaign Up and Running’. The DMI team says, “The search marketing industry is typically split into two camps: organic search and paid search. It is helpful to consider the starting point of any search before we split the discipline in this way, however.... [Read more]

Sell weird products online with Dynasty 2.0 #ad

Some of these these products are odd. Some are weird. Some are downright wacky, but Dynasty 2.0builds your online store to sell them. These offbeat products are big business. At least, that's what Venkata Ramana found. He gets good sales of these niche products continually. He says that now you can clone his online stores and start selling them yourself.... [Read more]

HubSpot’s Website Launch Checklist

Creating and launching a website is a complex task. There are so many things that are easily overlooked, like a broken link or a misspelled word. HubSpot contributor Shanna Kurpe has published an article highlighting 80 things to check before, during, and after launching a website. She says, “Whether this is your first website that is being built... [Read more]

Google Analytics 4 Tutorial [Video + Blog Post]

Google Analytics 4 is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties. One advantage of a Google Analytics 4 property is that you can use it for a website, an app, or both a website and app together. Analytics Mania’s Julius Fedoroviciu has published a detailed Google Analytics... [Read more]

JumpStory Review [Quick Sprout]

JumpStory is a visual platform that provides access to millions of images, videos, and illustrations. Quick Sprout’s Lars Lofgren has published a review of JumpStory. He says, “Below you’ll find the key features of JumpStory. AI Text Match The AI Text Match capability of JumpStory is a powerful feature that helps users save time. It works... [Read more]

10 Proven Tips to Scale Your Content Marketing, Drive Demand, and Grow Your Customer Base, September 22 [Webinar]

Today, content marketing plays an important role in organizational growth. It helps you establish the business authority and win customer’s trust. Content Marketing Institute is hosting a webinar ’10 Proven Tips to Scale Your Content Marketing, Drive Demand, and Grow Your Customer Base’ on Wednesday, September 22, 2021, at 2.00 pm... [Read more]

Five Strategies to Improve Conversion Rate

Conversion rate optimization is the process of increasing the percentage of users or website visitors to take a desired action. Spiralytics contributor Dhru Mehta has shared five useful ways to improve your company’s conversion rate. He says, “If you, as an entrepreneur, are hoping for long-term success, then you should possess a strategy... [Read more]

Your Guide to Using HTML Tags

HTML tags are simple instructions that tell a web browser how to format text. It is important to understand each HTML tag to implement your own HTML code. Semrush contributor Erika Varagouli has published a comprehensive guide to using HTML Tags. She says, “Although this guide is all about HTML tags, it’s important to know the difference between... [Read more]

Nine Ways to Grow Your Instagram Reach

By growing your network on social media platforms, you can boost your sales. On Instagram too, you can achieve sales growth by reaching more people. Social Media Examiner contributor Corinna Keefe has shared nine useful ways to help you improve your Instagram reach. She says, “For business accounts, the algorithm rewards novelty: new content,... [Read more]

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