Top Skills Every Marketer Needs - IM NewsWatch, April 18, 2023

April 18th, 2023 at 5:06 am EDT


 

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SEJ Lists Top 14 SEO Podcasts For 2023

Search Engine Journal contributor Roger Montti has published an article featuring top 14 SEO podcasts for 2023. He says, “The following SEO podcasts were chosen for their helpfulness, their regular publishing schedule, and their focus on helping search marketers and agencies thrive. 1. Search Engine Journal Show Host: Loren Baker The Search... [Read more]

A Beginner’s Guide to Retention Marketing for Online Consumer Businesses [Guide]

WebEngage has published ‘A Beginner’s Guide to Retention Marketing for Online Consumer Businesses’ featuring useful advice on retention marketing. The WebEngage team says, “Businesses have had to get on board marketers that specialize in customer retention that would help them achieve two primary objectives: Drive an increase... [Read more]

2023 Content Writing Trends

Content creation is a creative and challenging task. by instilling persuasiveness, you can make your content irresistible. Search Engine Journal contributor Ron Lieback has published an article featuring seven content writing trends For 2023. He says, “I’ll discuss the confluence of many trends in the content marketing industry, which are... [Read more]

PLR STACK 2023 opens today #ad

The PLR STACK 2023 Bundle is a collaborative effort by more than 35 online business owners who have all contributed a product that will help you accelerate your content creation. The bundle includes done-for-you content (PLR), templates, DFY Workbooks, DFY Planners, and training about how to monetize PLR products. If you are interested in growing your... [Read more]

5 AI Strategies to Apply in Enterprise SEO, April 18 [Webinar]

seoClarity is hosting a webinar ‘Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO’ on Tuesday, April 18, 2023, at 12.00 pm ET. The seoClarity team says, “ChatGPT and Generative AI have radically transformed the content landscape overnight – poised to spark a surge of new content. Dramatic? Perhaps. The new reality?... [Read more]

Top Skills Every Marketer Needs [Video]

Neil Patel has published a new video ‘Top Skills Every Marketer Needs’ highlighting the skills that can give an edge to your marketing. He says, “Ready to go to the next level? These are the skills that make exceptional marketers stand out.” Neil Patel’s Blog  [Read more]

Get to the Heart of Customer Experience With Data that Delivers, April 25 [Webinar]

At the heart of marketing technology, customer data platforms offer marketers and advertisers a powerhouse of capabilities to drive relevant, personalized customer experiences. MarTech is hosting a webinar ‘Get to the Heart of Customer Experience With Data that Delivers’ on Tuesday, April 25, 2023. The MarTech team says, “What are... [Read more]

Mini Income Streams mean Many Income Streams. Training today #ad

The Mini Income Streams Webinar is today. It will be webcast four times, at 12:00 PM EDT 3:00 PM EDT 6:00 PM EDT 9:00 PM EDT Sign up to attend any session here: Mini Income Streams Webinar. In these webinars, Rachel Rofe will explain her Mini Income Streams. Here’s the backstory: Rofe stumbled across an ingenious strategy to create a collection... [Read more]

Creator Content That Converts With Facebook Ads [Podcast]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Creator Content That Converts With Facebook Ads’ featuring Dara Denney. The SME team says, “Want to include creator-led content in your marketing? Wondering how to research and script Facebook ads that feature creators? Discover how to create... [Read more]

Reminder- 2023 Forecast: SEO & Content Trends You Need to Know, April 19 [Webinar]

This is a reminder for the SEJ webinar to be held on April 19, 2023. Search Engine Journal is hosting a webinar ‘2023 Forecast: SEO & Content Trends You Need to Know’ on Wednesday, April 19, 2023, at 2.00 pm ET. The SEJ team says, “Join our upcoming webinar and discover the SEO trends that help you stay ahead of the competition... [Read more]

Who Owns the IP for AI Content? [Video]

Content Marketing Institute has published a new video answering the question ‘Who Owns the IP for AI Content?’ featuring Robert Rose. The CMI team says, “The U.S. Copyright Office says if AI writes your content, your brand doesn’t own that work. But how much human input is enough to claim the copyright? Robert Rose offers his (not... [Read more]

Tube Hero: Effective marketing on YouTube, even by beginners #ad

Paul Nicholls has just released Tube Hero, showing how to maximize your marketing success on YouTube. Nicholls has been studying and experimenting with marketing on YouTube for years. His studies have taken him far beyond the IM niche. Late in 2022, he started a new experiment. He chose a brand new niche that he was unfamiliar with and set about to... [Read more]

How To Power Next Best Action with First-Party Customer Data, May 9 [Webinar]

To stand out in today’s highly competitive market, marketers know that personalized experiences are the key to customer engagement and loyalty. MarTech is hosting a webinar ‘How To Power Next Best Action with First-Party Customer Data’ on Tuesday, May 9, 2023. The MarTech team says, “In this workshop, discover how to seamlessly collaborate... [Read more]

Meta Announces New Instagram Reels Features

With over 500 million monthly active users, Instagram Reels is a powerful tool for your brand to gain new customers and reach your target customer base. Meta has announced the availability of new Instagram Reels features. The Meta team says, “We strive to make Instagram a home for creators like you to express your creativity, connect with your... [Read more]

MozCon 2023: The Initial Agenda Available Now

MOZ is hosting the MozCon 2023 event on August 7-8, 2023. It will have expert sessions on topics ranging from AI & future-proofing your strategies, technical SEO, and content marketing. Cheryl Draper has announced the initial agenda for the event. She says, “The big event is just about four months out and we’re excited to give you a... [Read more]

PrimeDomainAI creates self-updating GoDaddy-style domain-selling sites #ad

PrimeDomain AI, you can start selling domains to the public, and because of your low operating costs, you can sell them at lower cost than the big name registrars, such as GoDaddy or Namecheap.... [Read more]

Practical Tips for Presenting SEO Projects to Executives [Video]

MOZ has published the latest episode of the Whiteboard Friday video ‘Practical Tips for Presenting SEO Projects to Executives’ featuring Bethan Vincent. The MOZ team says, “Any time you have to present your SEO work to other departments or executives, you’re going to have different groups of stakeholders with different interests,... [Read more]

Reminder- Five Ways to Use Social Media to Build Brand Reputation as an Expert, April 18 [Webinar]

This is a reminder for the MarketingProfs webinar to be held on April 18, 2023. MarketingProfs is hosting a webinar ‘Five Ways to Use Social Media to Build Brand Reputation as an Expert’ on Tuesday, April 18, 2023, at 2.00 pm ET. The MarketingProfs team says, “Join award-winning social media expert Jon-Stephen Stansel for 5 Ways... [Read more]

A Post-Cookie Approach to Programmatic Media, May 9 [Webinar]

Cookie-based data is officially a thing of the past. Brands that have invested countless years and dollars in building a digital strategy around third-party cookies. Adweek is hosting a webinar ‘A Post-Cookie Approach to Programmatic Media: How HP Is Taking a CDP-Centric Strategy’ on Tuesday, May 9, 2023, at 1.00 pm EDT. The Adweek team... [Read more]

VoiceGPT AI: AI gives emotion to text-to-speech synthesis #ad

As with so many other AI-based marketing tools, it uses ChatGPT4 (OpenAI) to power it. It's a cloud-based (SaaS) platform that generates unique high-quality content and converts it to voices with real humanity. It can even create audiobooks with a few clicks.... [Read more]

Mastering Social Media SEO: Increase Discoverability & Drive Traffic, May 2 [Webinar]

More and more, people are turning to the search bar on social media platforms. Search Engine Land is hosting a webinar ‘Mastering Social Media SEO: Increase Discoverability & Drive Traffic’ on Tuesday, May 2, 2023. The SEL team says, “Learn how to optimize your content for platform search and platform algorithms, as well as best... [Read more]

Reminder- Demystifying ‘Incrementality’ for Marketing Success, April 18 [Webinar]

This is a reminder for the Search Engine Land webinar to be held on April 18, 2023. Search Engine Land is hosting a webinar ‘ Demystifying ‘Incrementality’ for Marketing Success’ on Tuesday, April 18, 2023. The SEL team says, “Join Shaubhik Ray, Sr. Director, Digital Analytics at iQuanti, as he shares insights on: Incrementality... [Read more]

SEJ Highlights Seven Content Writing Trends For 2023

Content creation is a creative task that keeps evolving as time passes. New technologies and techniques help marketers capture and convert leads. Search Engine Journal contributor Ron Lieback has published an article featuring seven content writing trends for 2023. He says, “I’ll discuss the confluence of many trends in the content marketing industry,... [Read more]

Your Guide to Creating Conversational Content

Conversational content aims at writing and addressing the needs in words customers actually use. Content Marketing Institute contributor Darek Black has published an article featuring 12 tips for creating conversational content. He says, “As Donald M. Murray once said, “Effective writing should be conversational.” Please remember that what... [Read more]

Proven Affiliate Link Building Tactics For Beginners [Video]

Ahrefs has launched a new affiliate marketing course on YouTube. The new video lesson is titled ‘Proven Affiliate Link Building Tactics For Beginners’. In this lesson, you’ll learn how to execute three proven link-building tactics for your affiliate marketing site. Ahrefs  [Read more]

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